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What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching everything from leading trends to local businesses. And with 94 percent of social media marketers using Facebook as an advertising platform, businesses won't want to be left in the dark. Perry Marshall, joined by co-authors Thomas Meloche and Bob Regnerus, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their
What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching everything from leading trends to local businesses. And with 94 percent of social media marketers
Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash
The A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six
Sunday Times Top Ten bestseller Tasmina Perry delivers the ultimate summer blockbuster: a jet-setting, rollercoaster ride set around a glamorous media law firm riddled with secrets, scandals and
The ultimate guide to women's football! This epic guide to the glorious game covers everything from player profiles to top tournaments and super skills - and a million things in
The Ultimate Souvenir Guide to Episode 8 of the epic Star Wars
Ultimate Explorer Guide for Kids presents straightforward advice on what every explorer must know if they are to survive the most daunting challenges the world has to offer. The ultimate adventures are gleaned from the author's travels around the world. He packs every page with the priceless
The complete guide to living in the wild from the ultimate survival expertIn this essential guide to living wild, Bear Grylls reveals the secrets of his years of fieldcraft
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and
Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented
From best-selling Native American writer Joseph M. Marshall III comes an inspirational guide deeply rooted in Lakota spirituality. When a young man's father dies, he turns to his sagacious grandfather for comfort. Together they sit underneath the family's cottonwood tree, and the grandfather shares
The Ultimate Guide to Kink is the first major guide to BDSM in a generation a bold and sexy collection of essays that run the gamut from expert how-to tutorials to provocative essays that delve into complex questions about desire, power, and pleasure. The book brings together diverse voices from
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels
THE GREAT JAZZ GUITARISTS: THE ULTIMATE
The Ultimate Guide to Weight Training for Basketball is the most comprehensive and up-to-date basketball-specific training guide in the world today. It contains descriptions and photographs of nearly 100 of the most effective weight training, flexibility, and abdominal exercises used by athletes