Research Methods in Tourism, Hospitality and Events Management (Brunt Paul)(Paperback)

Service Encounters in Tourism, Events and Hospitality: Staff Perspectives (Firth Miriam)(Paperback)

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. It hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. Each chapter includes learning objectives, questions and

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (Hudson Simon)(Paperback)

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad

Entrepreneurship in Hospitality and Tourism - a global perspective(Paperback / softback)

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global

The Tourism, Hospitality and Events Student′s Guide to Study and Employability (Everett Sally)(Paperback)

This essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in

Research Methods for Leisure, Recreation and Tourism (Sirakaya-Turk Ercan)(Paperback)

Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals,

Research Methods for Leisure and Tourism (Veal A.)(Paperback / softback)

Qualitative Methods in Tourism Research: Theory and Practice (Hillman Wendy)(Paperback)

This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The chapters present an opportunity for social researchers from a range of disciplines to examine how to adapt the wide variety of qualitative

Research Methods for Operations Management (Karlsson Christer)(Paperback)

Research Methods for Operations Management, second edition is a toolkit of research approaches primarily for advanced students and beginner researchers but also a reference book for any researcher in OM. Many students begin their career in research limited by the one or few approaches taken by

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

Economics of Tourism and Hospitality: A Micro Approach (Chen Yong)(Paperback)

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core

Research Methods in Psychology: Investigating Human Behavior (Nestor Paul G.)(Paperback)

Research Methods in Psychology: Investigating Human Behavior draws on fascinating stories to illustrate the entire research process within a unifying conceptual framework. Bestselling authors Paul G. Nestor and Russell K. Schutt present a clear and comprehensive introduction to the logic and

Researching Hospitality and Tourism (Brotherton Bob)(Paperback)

'Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields.' - Dr Peter Lugosi, Oxford Brookes University 'Currently the leading book of its kind... students and other

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Research Methods for Sport Management (Skinner James)(Paperback)

Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it

Qualitative Research in Psychology: Expanding Perspectives in Methodology and Design (Camic Paul M.)(Paperback)

Qualitative methods of research contribute valuable information to our understanding and expanding knowledge of psychological phenomena. This updated edition of Qualitative Research in Psychology builds upon the groundwork laid by its acclaimed predecessor, bringing together a diverse group of

Employability and Skills Handbook for Tourism, Hospitality and Events Students (Firth Miriam)(Paperback)

This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development. Not only looking at how to develop

Service Quality in Leisure, Events, Tourism and Sport (Buswell John)(Paperback)

Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service

Research Methods in Criminal Justice and Criminology (Rennison Callie Marie)(Paperback)

Research Methods in Criminal Justice and Criminology connects key concepts to real field research and practices using contemporary examples and recurring case studies that demonstrate how concepts relate to your life. Authors Callie M. Rennison and Timothy C. Hart introduce practical research

Research Methods in Human-Computer Interaction (Lazar Jonathan)(Paperback)

Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including

Political Research: Methods and Practical Skills (Halperin Sandra)(Paperback)

Political Research: Methods and Practical Skills, the market leading textbook in political research methods, is essential reading for students taking a module in research methods as part of a politics or international relations degree. Its accessible, step-by-step approach covers the entire

Integrating Analyses in Mixed Methods Research (Bazeley Pat)(Paperback)

Integrating Analyses for Mixed Methods Research goes beyond mixed methods research design and data collection, providing a pragmatic discussion of the challenges of effectively integrating data to facilitate a more comprehensive and rigorous level of analysis. Showcasing a range of strategies for

Events Management: Principles and Practice (Raj Razaq)(Paperback)

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have

Qualitative Research Methods in Human Geography(Paperback / softback)

Qualitative Research Methods in Human Geography is a practical, in-depth guide to understanding and conducting qualitative research in human geography. Reflecting both established and modern methods and written by some of the most authoritative voices in the discipline, the text teaches students

Cruise Operations Management: Hospitality Perspectives (Gibson Philip)(Paperback)

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for