Service Encounters in Tourism, Events and Hospitality: Staff Perspectives (Firth Miriam)(Paperback)

Service Encounters in Tourism, Events and Hospitality: Staff Perspectives (Firth Miriam)(Paperback)

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. It hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. Each chapter includes learning objectives, questions and

Employability and Skills Handbook for Tourism, Hospitality and Events Students (Firth Miriam)(Paperback)

This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development. Not only looking at how to develop

Entrepreneurship in Hospitality and Tourism - a global perspective(Paperback / softback)

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global

Service Quality in Leisure, Events, Tourism and Sport (Buswell John)(Paperback)

Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (Hudson Simon)(Paperback)

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad

The Tourism, Hospitality and Events Student′s Guide to Study and Employability (Everett Sally)(Paperback)

This essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

Economics of Tourism and Hospitality: A Micro Approach (Chen Yong)(Paperback)

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Cruise Operations Management: Hospitality Perspectives (Gibson Philip)(Paperback)

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for

Tourism: The Business of Hospitality and Travel, Global Edition (Cook Roy)(Paperback / softback)

Tourism and Resilience: Individual, Organisational and Destination Perspectives (Hall C. Michael)(Paperback)

This is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The book examines resilience at individual, organisation and destination levels, and with respect to the wider tourism system. It is designed to be an upper-level undergraduate

Sport Tourism Development (Higham James)(Paperback)

This book explores sport-related tourism and presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. It offers a comprehensive update of the discussions presented in the two previous editions and aims to advance

Staff Supervision in Social Care - Making a Real Difference for Staff and Service Users (Morrison Tony)(Spiral bound)

The Cambridge Handbook of Service Learning and Community Engagement (Dolgon Corey)(Paperback)

This book is for administrators, staff, faculty, and students who are interested in service learning, community engagement, and ways in which engaged teaching and scholarship can effect social change. Community organizations and non-profits will also benefit from thinking about ways they can

Events as a Strategic Marketing Tool (Gerritsen Doroth)(Paperback)

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing

Researching Hospitality and Tourism (Brotherton Bob)(Paperback)

'Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields.' - Dr Peter Lugosi, Oxford Brookes University 'Currently the leading book of its kind... students and other

Learning, Teaching and Assessment in Higher Education: Global Perspectives (Brown Sally)(Paperback)

For both new and existing staff in HE, this book provides a handbook on learning to teach. Whilst considering the scholarship that has underpinned teaching and learning for the last half century, the book also takes into account the changing nature of the student body, HE institutions and

The Future Past of Tourism: Historical Perspectives and Future Evolutions (Yeoman Ian)(Paperback)

This book offers a critical account of the historical evolution of tourism through the identification and discussion of key turning points. Based on these considerations, future turning points are identified and evaluated. The core findings of the book provide the first perspective on how the

Nature in Translation: Japanese Tourism Encounters the Canadian Rockies (Satsuka Shiho)(Paperback)

Nature in Translation is an ethnographic exploration in the cultural politics of the translation of knowledge about nature. Shiho Satsuka follows the Japanese tour guides who lead hikes, nature walks, and sightseeing bus tours for Japanese tourists in Canada's Banff National Park and illustrates

Couchsurfing Cosmopolitanisms: Can Tourism Make a Better World? (Picard David)(Paperback)

The book provides unique insights into the culture of computer-mediated hospitality and how this has begun to transform contemporary tourism and travel practice. Focusing on Couchsurfing.org, one of the largest online hospitality communities worldwide, the authors explore how social relations,

Theory of Hospitality and Catering, 14th Edition (Foskett Professor David)(Paperback / softback)

Trust in this fully updated and modern Hospitality and Catering resource, developed to reflect latest legislation and industry practices, with comprehensive coverage of topics and trends that will put students on the path to success when studying for range of professional cookery and hospitality

Religious Tourism in Northern Thailand: Encounters with Buddhist Monks (Schedneck Brooke)(Paperback)

Temples are everywhere in Chiang Mai, filled with tourists as well as saffron-robed monks of all ages. The monks participate in daily urban life here as elsewhere in Thailand, where Buddhism is promoted, protected, and valued as a tourist attraction. Yet this mountain city offers more than a

Sustainable Space Tourism: An Introduction (Toivonen Annette)(Paperback)

This book explores the relationship between space tourism and the discourse in sustainability and futures research. It offers comprehensive information on the current understanding of the space tourism industry and assesses the possible impacts of space tourism on the environment, economics,