Economics of Tourism and Hospitality: A Micro Approach (Chen Yong)(Paperback)

Economics of Tourism and Hospitality: A Micro Approach (Chen Yong)(Paperback)

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (Hudson Simon)(Paperback)

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad

Entrepreneurship in Hospitality and Tourism - a global perspective(Paperback / softback)

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global

Tourism: The Business of Hospitality and Travel, Global Edition (Cook Roy)(Paperback / softback)

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Hospitality Management: A Brief Introduction (Wood Roy C.)(Paperback)

An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood's academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students

Tourism Economics and Policy, 2nd Edition (Dwyer Larry)(Paperback)

Researching Hospitality and Tourism (Brotherton Bob)(Paperback)

'Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields.' - Dr Peter Lugosi, Oxford Brookes University 'Currently the leading book of its kind... students and other

Crisis and Disaster Management for Tourism, 38 (Ritchie Brent W.)(Paperback)

This book provides a strategic approach to understanding the nature of tourism crises and disasters highlighting the need for integrated crisis and disaster planning, response and long term recovery strategies. It will be essential reading for tourism academics as well as tourism managers and

The Tourism, Hospitality and Events Student′s Guide to Study and Employability (Everett Sally)(Paperback)

This essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in

Employability and Skills Handbook for Tourism, Hospitality and Events Students (Firth Miriam)(Paperback)

This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development. Not only looking at how to develop

Couchsurfing Cosmopolitanisms: Can Tourism Make a Better World? (Picard David)(Paperback)

The book provides unique insights into the culture of computer-mediated hospitality and how this has begun to transform contemporary tourism and travel practice. Focusing on Couchsurfing.org, one of the largest online hospitality communities worldwide, the authors explore how social relations,

Service Encounters in Tourism, Events and Hospitality: Staff Perspectives (Firth Miriam)(Paperback)

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. It hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. Each chapter includes learning objectives, questions and

Economics of Visual Art: Market Practice and Market Resistance (Whitaker Amy)(Paperback)

How can arts managers, artists, and art market observers approach the study of economics? This interdisciplinary microeconomics primer covers both for-profit and nonprofit institutions in the visual arts and addresses a gap in the literature between resources focused on producing art and those on

Wine Economics (Castriota Stefano)(Pevná vazba)

A comprehensive and interdisciplinary approach to the economics of the production, distribution, and consumption of wine.Wine economics is a growing subfield that examines the economics of the production, distribution, and consumption of wine. In this book, Stefano Castriota takes a comprehensive

Hospitality: An Introduction (MacLean Margaret Ann)(Paperback)

Hospitality: An Introduction introduces the concept of hospitality to the readers and presents hospitality as a service industry. It demonstrates travel and tourism as an impeccable part of the hospitality business and discusses the operational development of the hotel and lodging industry. Also

Managing Hospitality Experiences (Kenyon Alexandra)(Paperback)

Managing hospitality experiences is a crucial part of the hospitality business and industry alike. While many textbooks cover the management of hospitality services, this text focuses specifically on experiences, while also providing a full and detailed insight into the ways in which experiences

An Introduction to Geographical and Urban Economics: A Spiky World (Brakman Steven)(Paperback)

A comprehensive introduction to both urban and geographical economics: the two dominant approaches used to explain the distribution of economic activity across space. This fully revised and up-to-date third edition gives a full account of the ever-expanding body of knowledge and insights on urban

The Economics of Water Resources: A Comprehensive Approach (Dinar Ariel)(Paperback)

Population growth and rising living standards, on the one hand, and changing climate, on the other hand, have exacerbated water scarcity worldwide. To address this problem, policymakers need to take a wide view of the water economy - a complex structure involving environmental, social, economic,

Fundamentals of Paramedic Practice: A Systems Approach (Willis Sam)(Paperback)

Driven by changes to clinical practice, new evidence-based research, and shifts in global economics and politics, the field of paramedic science is rapidly evolving. This new edition of Fundamentals of Paramedic Practice offers students and recently qualified practitioners an accessible and

Essentials of Development Economics, Third Edition (Lybbert Travis J.)(Paperback)

Written to provide students with the critical tools and approaches used by development economists, Essentials of Development Economics represents an alternative approach to traditional textbooks on the subject. Compact and less expensive than other textbooks for undergraduate development economics

Theory of Hospitality and Catering, 14th Edition (Foskett Professor David)(Paperback / softback)

Trust in this fully updated and modern Hospitality and Catering resource, developed to reflect latest legislation and industry practices, with comprehensive coverage of topics and trends that will put students on the path to success when studying for range of professional cookery and hospitality

Cambridge Igcse Travel and Tourism (Smith John D.)(Paperback)

Endorsed by University of Cambridge International Examinations. Cambridge IGCSE Travel and Tourism has been written specifically for the Cambridge IGCSE Travel and Tourism syllabus. Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units