Strategic Marketing - Cases, Concepts and Challenges (Atkinson John)(Paperback / softback)

Strategic Marketing - Cases, Concepts and Challenges (Atkinson John)(Paperback / softback)

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (Barney Jay)(Paperback / softback)

Strategic Management and Competitive Advantage: Concepts Global Edition (Barney Jay)(Paperback / softback)

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (Andersson Per)(Paperback)

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition (Wheelen Thomas)(Paperback / softback)

Strategic Management: Concepts and Cases: Competitiveness and Globalization (Hitt Michael a.)(Paperback)

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS

Professional Nursing - Concepts & Challenges (Black Beth)(Paperback / softback)

Strategic International Management: Text and Cases (Morschett Dirk)(Paperback)

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Kapferer Jean-Nol)(Paperback)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the

Marketing: A Critical Textbook (Ellis Nick)(Paperback)

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′

International Marketing: Strategy Development and Implementation (Solberg Carl Arthur)(Paperback)

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all

Events as a Strategic Marketing Tool (Gerritsen Doroth)(Paperback)

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing

Strategic Social Marketing: For Behaviour and Social Change (French Jeff)(Paperback)

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems,

Strategy Process - Concepts, Contexts, Cases (Mintzberg Henry)(Paperback / softback)

W. H. Auden: A Commentary (Fuller John)(Paperback / softback)

Auden's formal and intellectual range challenges comparison with Eliot or Yeats, and his particular interests - psychological, anthropological, prosodic, theological, historical - lend an added resonance to the texture of his work, all of which is explored and interpreted, with exemplary lucidity,

Strategic Management - Awareness and Change (Martin Frank)(Paperback / softback)

Understanding Grammar in Scotland Today (Corbett John)(Paperback / softback)

'Understanding Grammar in Scotland Today' explains basic concepts and presents a method of analysis that is systematic and suitable for complete beginners with no previous experience or formal grammatical

Numicon: Numicon Pupil Book 3 (Atkinson Ruth)(Paperback / softback)

Numicon Pupil Books provide independent practice with in-depth, open questioning to challenge pupils at Key Stage 2, deepen conceptual understanding and develop mastery. Numicon Pupil Books are fully linked to the Numicon Teaching Resource Handbooks and have been tried and tested in the

Fmri (Bandettini Peter A.)(Paperback)

An accessible introduction to the history, fundamental concepts, challenges, and controversies of the fMRI by one of the pioneers in the field.The discovery of functional MRI (fMRI) methodology in 1991 was a breakthrough in neuroscience research. This non-invasive, relatively high-speed, and high

Organizational Behaviour - Text and Cases (Chitale Avinash K.)(Paperback / softback)

Highlights the fundamental concepts of organisational behaviour, and its applications in the Indian organisational scenario. The book includes case studies that reveal the authors' experience in real-life scenarios as consultants, and their observations pertaining to the concepts of organisational

John O' Groats to Lands End - The Official Challenge Guide (Brian Smailes)(Paperback / softback)

Marketing For Dummies (Mortimer Ruth)(Paperback / softback)

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established

The Social Movements Reader: Cases and Concepts (Jasper James M.)(Paperback)

Providing a unique blend of cases, concepts, and essential readings The Social Movements Reader, Third Edition, delivers key classic and contemporary articles and book selections from around the world. Includes the latest research on contemporary movements in the US and abroad, including the Arab