International Marketing (Baack Daniel W.)(Paperback)

International Marketing (Baack Daniel W.)(Paperback)

A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international

International Marketing and Export Management (Albaum Gerald)(Paperback / softback)

Sports Marketing - International Student Edition (Fetchko Michael)(Paperback / softback)

Sustainable Marketing: Pearson New International Edition (Martin Diane)(Paperback / softback)

International Marketing Data and Statistics (Euromonitor International)(Pevná vazba)

International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European

International Marketing: Strategy Development and Implementation (Solberg Carl Arthur)(Paperback)

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all

Structures: Pearson New International Edition (Schodek Daniel)(Paperback / softback)

Basic Marketing Research: Pearson New International Edition (Malhotra Naresh)(Paperback / softback)

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management

Social Marketing - International Student Edition - Behavior Change for Social Good (Lee Nancy R.)(Paperback / softback)

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing

International Climate Change Law (Bodansky Daniel)(Paperback)

This textbook, by three experts in the field, provides a comprehensive overview of international climate change law. Climate change is one of the fundamental challenges facing the world today, and is the cause of significant international concern. In response, states have created an international

Strategic Social Marketing: For Behaviour and Social Change (French Jeff)(Paperback)

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems,

Marketing Breakfast (Kitis George)(Paperback)

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy

Anywhere But Home (Speck Daniel)(Paperback)

The English-language debut of the acclaimed international bestseller--Anywhere but Home crosses continents, cultures, and generations to tell a sweeping story of self-discovery, finding your own place in a new world, and the revelatory mysteries of being a family.Milan, 2014. Julia, a young and

Marketing Automation for Dummies (Sweezey Mathew)(Paperback)

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling,

Marketingová komunikace v místě prodeje - Daniel Jesenský - e-kniha

eBook: Plnobarevná publikace kolektivu renomovaných autorů, aktivně působících v praxi i akademické sféře, se věnuje mladé a stále významnější disciplíně komerčních komunikací – marketingové komunikaci v místě prodeje. A to na úrovni jednotlivých produktů a značek,

Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast (Rowles Daniel)(Paperback)

Podcasting is a hugely persuasive yet under utlilzed channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It

Marketingová komunikace v místě prodeje - Daniel Jesenský

Plnobarevná publikace kolektivu renomovaných autorů se věnuje mladé a stále významnější disciplíně komerčních komunikací – marketingové komunikaci v místě prodeje. Kniha je pojata velmi prakticky, zároveň však vychází z mnoha děl a výzkumů z celého světa. Je proto

Marketing For Dummies (Mortimer Ruth)(Paperback / softback)

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established

Global Marketing Research (Kumar V.)(Paperback)

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience

Social Marketing (Eagle Lynne)(Paperback / softback)

Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their

Successful Digital Marketing in a Week (Smith Nick)(Paperback)

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for

Every Seventh Wave (Glattauer Daniel)(Paperback / softback)

Have you ever just clicked with someone? - the sequel to the international bestseller Love Virtually about a relationship conducted by

Critical Marketing: Issues in Contemporary Marketing (Tadajewski Mark)(Paperback)

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an