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Podcasting is a hugely persuasive yet under utlilzed channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.
Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and publisher of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise
Podcasting is a hugely persuasive yet under utlilzed channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It
Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for
How would it feel to build a massively successful network marketing business from a place where you feel supported, energized, and connected to your feminine pleasure and power? If the business you've built has you feeling burned out, alone, and exhausted instead of successful and free, it can seem
Comprehensive and easy-to-follow guide to book publishing written by a successful book publisher.So, you want to publish books. Publishing is an incredibly rewarding yet endlessly complicated profession. This readable, comprehensive, and empowering book serves as a resource and reality check for
The Leadership Map provides a complete framework for creating and developing a successful
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and
Providing a comprehensive guide for the aspiring and improving croquet player, this overviewdeals with basic skills and outlines how to avoid and eradicate common problems. An in-depth coverage of modern tactics is also presented, focusing on the building blocks of break play andexamining in detail
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you
Adobe Premiere Pro: A Complete Course and Compendium of Features is your guide to creating, editing, and enhancing videos in Adobe Premiere Pro. Whether you're organizing hours of interviews, rapidly splicing news clips before a deadline, or creating your magnum opus, Premiere Pro is the tool for
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad
Widely considered a classic, Beyond Talent is the 'go to' guide for musicians. This newly revised and updated 3rd edition cracks the code of how to build a creatively fulfilling career in music. With key insights into the mindset issues that often plague musicians, veteran career coach Angela Myles
In this guide to successful community moderation, a former tech journalist and current product manager explores everything from the trenches of Reddit to your neighborhood Facebook page. Don't read the comments. It's advice that feels as old as the internet, yet more relevant than ever. The tools
(Berklee Guide). Build your Hammond chops The secret to creating funky sizzles and classic Hammond sounds is mastering the combined use of the drawbars, expression pedal, and the Leslie speaker speed switch. Sound complicated and intimidating? It doesn't have to be This hands-on guide takes you
This comprehensive training manual features all the information needed for a successful start in kickboxing, right up to winning the match in the ring. Author Christoph Delp, an expert fitness coach and an experienced kickboxing and Muay Thai trainer, begins by describing kickboxing's history,
Fully revised and updated second edition. This is your one-stop, definitive resource as you prepare for a secure and comfortable retirement. Investment and personal finance experts Larry Swedroe and Kevin Grogan present uniquely comprehensive coverage of every important aspect you need to think
Getting Published provides a complete guide for all who need to write effectively and share their work with others through academic publication. The book focuses on how to develop a successful academic writing voice, and introduces practices, techniques and guidance to support all aspects of the
Tailoring is the complete photo guide to sewing jackets and coats. Written by sewing professionals, this book teaches the trusted, proven methods for sewing tailored jackets with impeccable details and perfect fit. Written for the intermediate sewer who wants to move on to more challenging
Complete with 145 exercises and nearly 200 illustrations and photos, this comprehensive guide helps readers navigate through the entire process of having one or both knees replaced. It explains what to consider when deciding on knee replacement, details the procedure, and provides extensive