Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their

Marketing Metrics (Bendle Neil)(Paperback)

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply

Successful Digital Marketing in a Week (Smith Nick)(Paperback)

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (Frisch Randy)(Paperback)

F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer

Content Marketing FD (Gunelius Susan)(Paperback)

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content

Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way (Champion Justin)(Pevná vazba)

Develop and implement an effective content strategy tailored to your business's needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform,

Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization (Fryrear Andrea)(Paperback)

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect

Successful Social Media Marketing in a Week (Smith Nick)(Paperback)

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and

Marketing Automation for Dummies (Sweezey Mathew)(Paperback)

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling,

Online Video Revolution: How to Reinvent and Market Your Business Using Video (Cecil J.)(Pevná vazba)

Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom,

Marketing For Dummies (Mortimer Ruth)(Paperback / softback)

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established

New Business: Next Steps - The all-in-one guide to managing, marketing and growing your small business (Goodman Ed)(Paperback / softback)

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

Affiliate Marketing: Proven Step By Step Guide To Make Passive Income With Affiliate Marketing (Smith Mark)(Paperback)

Digital Marketing in an AI World: Futureproofing Your PPC Agency (Vallaeys Frederick)(Paperback)

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive,

Successful Seo and Search Marketing in a Week: Teach Yourself (Smith Nick)(Paperback)

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click

Digital Marketing Like a Pro: Prepare. Run. Optimize. (Willaerts Clo)(Paperback)

Digital Marketing Like a PRO is an easy to follow, step-by-step marketing guide that helps you maximise all digital

Guide To Social Media Marketing - Market and Enhance Your Business Through Social Media (Lane Michael)(Paperback / softback)

Professional English in Use Marketing with Answers (Farrall Cate)(Paperback)

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and

Predictive Analytics for Marketers: Using Data Mining for Business Advantage (Leventhal Barry)(Paperback)

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to

Critical Marketing: Issues in Contemporary Marketing (Tadajewski Mark)(Paperback)

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Affiliate Marketing for Dummies (Sudol Ted)(Paperback)

Get Your Piece of the Hottest Business Online Today Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can profit from the thousands of products they

Introduction to Social Media Marketing: A Guide for Absolute Beginners (Kelsey Todd)(Paperback)

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the