Touch: Building Your Brand in the Experience Economy (Dietzel Jrg)(Paperback)

Touch: Building Your Brand in the Experience Economy (Dietzel Jrg)(Paperback)

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences 'the new luxury'. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand

Watercolor Success in Four Steps: 150 Skill-Building Projects to Paint (Bakasova Marina)(Paperback)

Grab your practice book, paint brushes, and discover the beautiful art of watercolor - no experience required The ultimate beginner's guide, Watercolor Success in Four Steps will teach you how to perfectly paint 150 objects, from fruits and flowers to animals, household items, and more Understand

Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Smilansky Shirra)(Paperback)

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about

From the Grounds Up: Building an Export Economy in Southern Mexico (Lurtz Casey Marina)(Pevná vazba)

The Hardware Startup: Building Your Product, Business, and Brand (DiResta Renee)(Paperback)

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business

Rola Portuguese: Level 1 (Rocha Edward Lee)(Paperback)

If your goal is to jumpstart your progress in learning the Portuguese language by building vocabulary, grammar and speaking skills, Rola Languages' Portuguese: Level 1 book is for you! This guided workbook was crafted with the real-life classroom experience in mind and features lessons that focus

Calamity in the Cold, 8 (Wiley Jesse)(Paperback)

In this choose-your-own-trail experience, you're traveling all the way from Florida, heading west to the Oregon Trail. See if you can make it to Oregon City It's 1845 and your family is fleeing Florida with hopes of starting fresh out west. You'll encounter sudden snowstorms that will overwhelm

Building with Bamboo - A handbook (Janssen Jules)(Paperback / softback)

This revised handbook brings together the practical experiences of engineers in the field and of research programs testing bamboo. The author shows how bamboo can be harvested, seasoned and jointed to form walls, doors and windows, roofs, floors, ceilings, roof trusses and bridges, and how to weave

22 Immutable Laws Of Branding (Ries Al)(Paperback / softback)

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of

Building a Low Impact Roundhouse (Wrench Tony)(Paperback)

In Building a Low Impact Roundhouse, Tony shares his many years of experience, skills, and techniques used to build this unique and affordable low-impact home. Always witty and inspiring, the author explains the process of visualizing and designing a house through to the practical side of lifting

Managing Hospitality Organizations: Achieving Excellence in the Guest Experience (Ford Robert C.)(Paperback)

Today's economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey

Davening: A Guide to Meaningful Jewish Prayer (Schachter-Shalomi Zalman)(Paperback)

Experience the living taste of prayer in your heart, the deep and gentle glow of prayer in your soul.Many who live their lives as Jews, even many who pray every day, live on a wrapped and refrigerated version of prayer. We go to synagogue dutifully enough. We rise when we should rise, sit when we

The Tactile Eye: Touch and the Cinematic Experience (Barker Jennifer M.)(Paperback)

The Tactile Eye expands on phenomenological analysis and film theory in its accessible and beautifully written exploration of the visceral connection between films and their viewers. Jennifer M. Barker argues that the experience of cinema can be understood as deeply tactile-a sensuous exchange

The Experience Economy (Pine B. Joseph)(Paperback)

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages

Entrepreneur Kids: Launch Your Own Business (Media The Staff of Entrepreneur)(Paperback)

Meet Entrepreneur Kids Does your child want to learn about the building blocks of building a business? This book will help them learn the basics of entrepreneurship, realize their goals, and figure out how to launch their idea. For over 30 years, the business experts at Entrepreneur have brought

Branded Interactions: Marketing Through Design in the Digital Age (Spies Marco)(Pevná vazba)

An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity

The Essential Guide to Beachcombing and the Strandline (Trewhella Steve)(Paperback)

Immerse yourself in the beachcombing experience; the wind in your face, the smell of salt spray, the roar of the ocean; it's an assault on the senses, the perfect tonic. From time immemorial people have been drawn to the beach to collect practical resources as well as mysterious objects that have

The Human Centered Brand: A Practical Guide to Being Yourself in Business (Dunato Nela)(Paperback)

Promote your business with clarity, ease, and authenticity.The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.If you're a writer, marketing consultant, creative agency

Experience Design: A Framework for Integrating Brand, Experience, and Value (Farnham Kevin)(Paperback)

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable

Personal Branding for Dummies (Chritton Susan)(Paperback)

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition

Security Operations Center: Building, Operating, and Maintaining Your Soc (Muniz Joseph)(Paperback)

Security Operations Center Building, Operating, and Maintaining Your SOC The complete, practical guide to planning, building, and operating an effective Security Operations Center (SOC) Security Operations Center is the complete guide to building, operating, and managing Security Operations

The Handbook to Building a Circular Economy (Cheshire David)(Paperback)

This book is a call to arms to all architects, designers and built environment professionals. To avoid a climate catastrophe and achieve a regenerative built environment, the use of new materials and any excess waste in resources need to be cut out from the very beginning of the design process

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Keller Kevin)(Paperback / softback)

Fulfilling Your Trust: Good Manners and Character (Gator Ali)(Paperback)

The latest title in the Akhlaaq Building Series. Teaching children all about carrying out any Amanah given to them. When Saaliha's friend Nora asks her to deliver something, Saaliha knows the importance of fulfilling her