The Experience Economy (Pine B. Joseph)(Paperback)

The Experience Economy (Pine B. Joseph)(Paperback)

The Experience Economy (Pine B. Joseph)(Paperback)

Nejnižší cena za posledních 45 dní: 524 Kč

Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.

The Experience Economy (Pine B. Joseph)(Paperback) - popis produktu

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army,

Produkt The Experience Economy (Pine B. Joseph)(Paperback) má EAN kód 9781422161975.

The Experience Economy (Pine B. Joseph)(Paperback) - parametry produktu

KategorieKnihy
EAN9781422161975

The Experience Economy (Pine B. Joseph)(Paperback) - historie ceny a dostupnosti

The Experience Economy (Pine B. Joseph)(Paperback) - další zajímavé produkty

The Experience Economy (Pine B. Joseph)(Paperback) - jak nakoupit nejvýhodnější?