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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad
Produkt The Idea Writers: Copywriting in a New Media and Marketing Era (Iezzi T.)(Paperback) je označen EAN kódem 9780230613881.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing
In a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context. Salesforce marketing maven Mathew Sweezey explains 'the context marketing revolution' and provides new rules for marketing in a
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the
Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry
Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online
Throughout his career, the influential new media theorist Vilem Flusser kept the idea of gesture in mind: that people express their being in the world through a sweeping range of movements. He reconsiders familiar actions--from speaking and painting to smoking and telephoning--in terms of
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education -
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 -
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a
A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies 'Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too.' --Jason Harris, CEO of Mekanism Megabrands like Dropbox,
The refreshingly new and honest book for marketers who want to uncover the truth about the world of digital advertising. Written by the owners of YouTube specialist media buyer and targeting consultancy s.media, this new book unveils everything anyone ever needs to know about online marketing and
Addresses the developmental history of and trends in new media in China Demonstrates how new media profoundly influences media ecology and all aspects of society Illustrates how new media is facilitating social development and transformation in China
In her exuberant new work, Marion Meade presents a portrait of four extraordinary writers-Dorothy Parker, Zelda Fitzgerald, Edna St.Vincent Millay, and Edna Ferber- whose loves, lives, and literary endeavors embodied the spirit of the 1920s. These literary heroines did what they wanted and said
The Great Recession brought rising inequality and changing family economies. New technologies continued to move jobs overseas, including those held by middle-class information workers. The first new edition to capture these historic changes, this book is the leading text in the sociology of work
This newly revised eighth edition of Southeast Asia in the New International Era provides readers with contemporary coverage of a vibrant region home to more than 650 million people, vast cultural diversity, and dynamic globalized markets. Sensitive to historical legacies and paying special
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing textbooks tackle the subject as a business function -
MAGNETIC MARKETING (R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a 'change movement' that has established itself in over 136 different
Planetary Health -- the idea that human health and the health of the environment are inextricably linked -- encourages the preservation and sustainability of natural systems for the benefit of human health. Drawing from disciplines such as public health, environmental science, evolutionary