Social Media Marketing: Theories and Applications (Dahl Stephan)(Paperback)

Social Media Marketing: Theories and Applications (Dahl Stephan)(Paperback)

Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry

Guide To Social Media Marketing - Market and Enhance Your Business Through Social Media (Lane Michael)(Paperback / softback)

Successful Social Media Marketing in a Week (Smith Nick)(Paperback)

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and

Social Media Marketing for Dummies (Diamond Stephanie)(Paperback)

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing

Social Media Marketing All-In-One for Dummies (Krasniak Michelle)(Paperback)

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online

Social Media Communication: Trends and Theories (Zhong Bu)(Paperback)

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the

Introduction to Social Media Marketing: A Guide for Absolute Beginners (Kelsey Todd)(Paperback)

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Social Media for Fashion Marketing: Storytelling in a Digital World (Bendoni Wendy K.)(Paperback)

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends

Social Media Marketing (Tuten Tracy L.)(Paperback)

**Winner of the TAA 2017 Textbook Excellence Award** 'Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its

Social Media Marketing: A Strategic Approach (Barker Melissa)(Paperback)

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals

Ultimate Guide to Social Media Marketing (Butow Eric)(Paperback)

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of

No B.S. Guide to Direct Response Social Media Marketing (Kennedy Dan S.)(Paperback)

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive

The B2B Social Media Book (Bodnar)(Pevná vazba)

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide

An Introduction to Applying Social Work Theories and Methods 3e (Teater)(Paperback)

The text is a comprehensive guide to the most commonly used theories and methods in social work practice. The introductory chapter covers the similarities and differences between a theory and a method, as well as psychosocial theories and concepts. Each subsequent chapter then explores in detail

Social Work Practice: Concepts, Processes, and Interviewing (Bogo Marion)(Paperback)

Social Work Practice synthesizes the latest theories and research findings in social work and related fields and demonstrates how this information is used in working with clients. Because the interview is the medium in which much of social work practice takes place, learning the processes and

Advances in Mixed Methods Research: Theories and Applications (Bergman Manfred Max)(Pevná vazba)

Illuminating new ways of conceptualizing and conducting empirical research in the social sciences and humanities, this book contains contributions from some of the world′s leading experts on qualitative, quantitative, and mixed methods approaches. The contributions cover all of the main practical

Social Marketing - International Student Edition - Behavior Change for Social Good (Lee Nancy R.)(Paperback / softback)

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing

Social Media (Boyes Carolyn)(Paperback / softback)

The social media secrets that experts and top professionals

Social Marketing (Eagle Lynne)(Paperback / softback)

Strategic Social Marketing: For Behaviour and Social Change (French Jeff)(Paperback)

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems,

Feminist Media Studies (Harvey Alison)(Paperback)

Feminist Media Studies is a cutting-edge introduction to the core and emerging theories, methods, and approaches in a field that has blossomed over the past twenty-five years. Adopting an intersectional approach - a framework concerning the interconnected character of oppression based on gender,

Sex and Social Media (Tiidenberg Katrin)(Paperback)

Sex on and with social media is often construed as deviant, risky, or something only teenagers do because they don't know better. Yet, academic scholarship has shown that sex on/with social media can allow people to create and playfully experiment with their identities; build meaningful

Social Media and Sports (Clavio Galen)(Paperback)

Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With Web Resource will