The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Kapferer Jean-Nol)(Paperback)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Kapferer Jean-Nol)(Paperback)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the

Advanced Strategic Management: A Multi-Perspective Approach (Jenkins Mark)(Paperback)

Advanced Strategic Management builds on prior knowledge of strategic decision making and is intended to compliment general strategy texts by providing an 'umbrella view' of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is

Strategic Performance Management: A Managerial and Behavioral Approach (De Waal Andre)(Paperback)

Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational behaviour, to analyse and improve the link between organizational strategy, systems of planning and control, and performance-driven behaviour. By assessing market

Contemporary Strategic Management (Pettinger Richard)(Paperback)

Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Keller Kevin)(Paperback / softback)

Strategic Brand Management - A European Perspective (Keller Kevin)(Paperback / softback)

Strategic Innovation Management. Joe Tidd, John Bessant (Tidd Joe)(Paperback)

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as

Strategic Management - The Indian Context (Srinivasan R.)(Paperback / softback)

Provides an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector

Strategic Management: Concepts and Cases: Competitiveness and Globalization (Hitt Michael a.)(Paperback)

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS

Fashion Management: A Strategic Approach (Varley Rosemary)(Paperback)

The first strategic management text catering specifically for students hoping to work in the fashion

Strategic Sourcing and Category Management: Lessons Learned at Ikea (Carlsson Magnus)(Paperback)

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing

Global Strategic Management (Frynas Jedrzej George)(Paperback)

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Each chapter offers a diverse range of case

Police Leadership and Administration: A 21st-Century Strategic Approach (Walsh William F.)(Paperback)

William Walsh and Gennaro Vito have adapted the strategic management process to the police organizational world in this innovative new text, Police Leadership and Administration: A 21st-Century Approach. Focusing principally on the police executive, this book covers pioneering management techniques

Strategic Management - Awareness and Change (Martin Frank)(Paperback / softback)

Strategic Brand Management (Rosenbaum-Elliott Richard)(Paperback)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider

Strategic Market Management - Global Perspectives (Aaker David A.)(Paperback / softback)

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and

Strategic Retail Management and Brand Management: Trends, Tactics, and Examples (Berger-Grabner Doris)(Paperback)

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing,

Strategic International Management: Text and Cases (Morschett Dirk)(Paperback)

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain

Advanced Strategic Planning: A 21st-Century Model for Church and Ministry Leaders (Malphurs Aubrey)(Paperback)

First published in 1999, Advanced Strategic Planning explains why planning is so important to carrying out the church's mission. Now in its third edition, this classic resource offers-a nine-step strategic thinking and acting model -useful ideas for developing a ministry strategy -diagrams to help

Strategic Management and Competitive Advantage: Concepts Global Edition (Barney Jay)(Paperback / softback)

Grandmaster Preparation: Strategic Play (Aagaard Jacob)(Paperback)

In Strategic Play Jacob Aagaard digs deep into the most complex area of chess thinking. The games and exercises in this book transcend regular chess skills, such as pattern recognition, calculation and positional analysis. Building on the two previous books in the Grandmaster Preparation series,

Strategic Human Resource Management (Bailey Catherine)(Paperback)

What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (Barney Jay)(Paperback / softback)

Strategic Management (Lynch Richard)(Paperback)

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the