Strategic Brand Management (Rosenbaum-Elliott Richard)(Paperback)

Strategic Brand Management (Rosenbaum-Elliott Richard)(Paperback)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider

Contemporary Strategic Management (Pettinger Richard)(Paperback)

Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a

Strategic Brand Management - A European Perspective (Keller Kevin)(Paperback / softback)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Keller Kevin)(Paperback / softback)

Strategic Performance Management: A Managerial and Behavioral Approach (De Waal Andre)(Paperback)

Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational behaviour, to analyse and improve the link between organizational strategy, systems of planning and control, and performance-driven behaviour. By assessing market

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Kapferer Jean-Nol)(Paperback)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the

Strategic Management (Lynch Richard)(Paperback)

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the

Advanced Strategic Management: A Multi-Perspective Approach (Jenkins Mark)(Paperback)

Advanced Strategic Management builds on prior knowledge of strategic decision making and is intended to compliment general strategy texts by providing an 'umbrella view' of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is

Armstrong's Handbook of Strategic Human Resource Management: Improve Business Performance Through Strategic People Management (Armstrong Michael)(Paperback)

Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples

Strategic Retail Management and Brand Management: Trends, Tactics, and Examples (Berger-Grabner Doris)(Paperback)

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing,

Strategic Sourcing and Category Management: Lessons Learned at Ikea (Carlsson Magnus)(Paperback)

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing

Global Strategic Management (Frynas Jedrzej George)(Paperback)

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Each chapter offers a diverse range of case

Fashion Management: A Strategic Approach (Varley Rosemary)(Paperback)

The first strategic management text catering specifically for students hoping to work in the fashion

Strategic Innovation Management. Joe Tidd, John Bessant (Tidd Joe)(Paperback)

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as

Strategic Management - Awareness and Change (Martin Frank)(Paperback / softback)

E3 STRATEGIC MANAGEMENT - REVISION CARDS (Kaplan Publishing)(Paperback / softback)

Strategic Market Management - Global Perspectives (Aaker David A.)(Paperback / softback)

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and

Strategic Management - The Indian Context (Srinivasan R.)(Paperback / softback)

Provides an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector

Strategic Human Resource Management: A Balanced Approach (Boselie Paul)(Paperback / softback)

E3 STRATEGIC MANAGEMENT - EXAM PRACTICE KIT (Kaplan Publishing)(Paperback / softback)

The Bible with Sources Revealed (Friedman Richard Elliott)(Paperback)

Richard Elliott Friedman, one of the world's foremost experts on the Bible, reveals the complex and fascinating origins of the Five Books of Moses with a unique visual presentation. It has long been accepted in the field of biblical studies that there were four major sources for the early books of

Strategic Management: Theory & Cases: An Integrated Approach (Hill Charles W. L.)(Paperback)

MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and

Strategic Management: Concepts and Cases: Competitiveness and Globalization (Hitt Michael a.)(Paperback)

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS

Strategic Management and Competitive Advantage: Concepts Global Edition (Barney Jay)(Paperback / softback)