Contemporary Strategic Management (Pettinger Richard)(Paperback)

Contemporary Strategic Management (Pettinger Richard)(Paperback)

Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a

Management: A Concise Introduction (Pettinger Richard)(Paperback)

Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a

Strategic Performance Management: A Managerial and Behavioral Approach (De Waal Andre)(Paperback)

Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational behaviour, to analyse and improve the link between organizational strategy, systems of planning and control, and performance-driven behaviour. By assessing market

Strategic Management and Organisational Dynamics (Stacey Ralph D.)(Paperback)

Strategic Management and Organisational Dynamics remains unique amongst strategic management textbooks by taking a refreshingly alternative look at the subject. Drawing on the sciences of complexity as well as a broad range of social scientific literature, Stacey and Mowles challenge the

Strategic Management (Lynch Richard)(Paperback)

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the

Advanced Strategic Management: A Multi-Perspective Approach (Jenkins Mark)(Paperback)

Advanced Strategic Management builds on prior knowledge of strategic decision making and is intended to compliment general strategy texts by providing an 'umbrella view' of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is

Strategic Retail Management and Brand Management: Trends, Tactics, and Examples (Berger-Grabner Doris)(Paperback)

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing,

Strategic Brand Management (Rosenbaum-Elliott Richard)(Paperback)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider

Strategic Sourcing and Category Management: Lessons Learned at Ikea (Carlsson Magnus)(Paperback)

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing

Fashion Management: A Strategic Approach (Varley Rosemary)(Paperback)

The first strategic management text catering specifically for students hoping to work in the fashion

Global Strategic Management (Frynas Jedrzej George)(Paperback)

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Each chapter offers a diverse range of case

Strategic Brand Management - A European Perspective (Keller Kevin)(Paperback / softback)

E3 STRATEGIC MANAGEMENT - REVISION CARDS (Kaplan Publishing)(Paperback / softback)

Strategic Management - Awareness and Change (Martin Frank)(Paperback / softback)

Strategic Innovation Management. Joe Tidd, John Bessant (Tidd Joe)(Paperback)

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as

Contemporary Sport Management(Paperback / softback)

Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with a thoroughly updated seventh edition. Over 50 contributors with a diverse array of cultural and educational backgrounds deliver a complete

Strategic Human Resource Management: A Balanced Approach (Boselie Paul)(Paperback / softback)

E3 STRATEGIC MANAGEMENT - EXAM PRACTICE KIT (Kaplan Publishing)(Paperback / softback)

Business Studies for Dummies (Pettinger Richard)(Paperback)

Your hands-on introduction to modern business and businesseducation Whether you're deciding on a course of study, headed touniversity, or settling down to your first year, BusinessStudies For Dummies provides you with a thorough overview ofthe subjects that form the foundation of a business

Strategic Market Management - Global Perspectives (Aaker David A.)(Paperback / softback)

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and

Strategic Management - The Indian Context (Srinivasan R.)(Paperback / softback)

Provides an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector

Contemporary Issues in Management(Paperback / softback)

Strategic Management: Theory & Cases: An Integrated Approach (Hill Charles W. L.)(Paperback)

MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and

Implanting Strategic Management (Ansoff H. Igor)(Pevná vazba)

PART ONE: ORIGINAL CONCEPTS OF STRATEGIC MANAGEMENT AND THE EVOLUTION OF MANAGEMENT SYSTEMS Chapter 1 Epistemological Underpinnings & Original Concepts of Strategic Management Chapter 2 Why make Strategy Explicit? Chapter 3 Evolution of Management Systems Chapter 4 From Strategic Planning to