Marketing Research: An Applied Orientation, Global Edition (Malhotra Naresh)(Paperback / softback)

Marketing Research: An Applied Orientation, Global Edition (Malhotra Naresh)(Paperback / softback)

Essentials of Marketing Research, Global Edition (Malhotra Naresh)(Paperback / softback)

Basic Marketing Research: Pearson New International Edition (Malhotra Naresh)(Paperback / softback)

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management

Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters

Marketing Research - Applied Insight, 6th Edition (Nunan Dan)(Paperback / softback)

Global Marketing Research (Kumar V.)(Paperback)

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience

Applied Fluid Mechanics, Global Edition (Mott Robert)(Paperback / softback)

Applied Behavior Analysis, Global Edition (Cooper John)(Paperback / softback)

Framework for Marketing Management, Global Edition (Kotler Philip)(Paperback / softback)

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

Research Methods, Design, and Analysis, Global Edition (Christensen Larry)(Paperback / softback)

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Global Edition (Creswell John)(Paperback / softback)

Qualitative Research Methods for the Social Sciences, Global Edition (Lune Howard)(Paperback / softback)

Microbiology: An Introduction, Global Edition (Tortora Gerard)(Paperback / softback)

Political Science: An Introduction, Global Edition (Roskin Michael)(Paperback / softback)

Language Development: An Introduction, Global Edition (Owens Robert)(Paperback / softback)

Essentials of Marketing (Blythe Jim)(Paperback / softback)

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical

Sustainability Marketing: A Global Perspective (Belz Frank-Martin)(Paperback)

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both

Earth: An Introduction to Physical Geology, Global Edition (Tarbuck Edward)(Paperback / softback)

Human Physiology: An Integrated Approach, Global Edition (Silverthorn Dee)(Paperback / softback)

Criminalistics: An Introduction to Forensic Science, Global Edition (Saferstein Richard)(Paperback / softback)

Cultural Landscape: An Introduction to Human Geography, Global Edition (Rubenstein James)(Paperback / softback)

Essentials of Global Marketing (Hollensen Svend)(Paperback / softback)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from

Assessing Learners with Special Needs: Pearson New International Edition - An Applied Approach (Overton Terry)(Paperback / softback)