Public Relations & Marketing F (James Russell D.)(Paperback)

Public Relations & Marketing F (James Russell D.)(Paperback)

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to

Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem 'Public relations a marketingová komunikace v obchodu s vínem', je koncipována v duchu doby jako 'all-in-one'. Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší

The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice (Theaker Alison)(Paperback)

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical

Marketingová komunikace a public relations - Jan Halada

Slovník kolektivu autorů z Fakulty sociálních věd Univerzity Karlovy tvoří pendant k úspěšné Praktické encyklopedii žurnalistiky, jež se dočkala několika vydání. Obsahuje přes dvě stě padesát výkladových hesel, která umožňují základní orientaci v klíčových

Sport Public Relations (Stoldt G. Clayton)(Paperback / softback)

Sport Public Relations, Third Edition With Web Resource, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range

Planning and Managing Public Relations Campaigns: A Strategic Approach (Gregory Anne)(Paperback)

Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,

Marketingová komunikace a public relations - Jan Halada - e-kniha

eBook: Slovník kolektivu autorů z Fakulty sociálních věd Univerzity Karlovy tvoří pendant k úspěšné Praktické encyklopedii žurnalistiky, jež se dočkala několika vydání. Obsahuje přes dvě stě padesát výkladových hesel, která umožňují základní orientaci v klíčových

Marketingová komunikace a public relations - Jan Halada - e-kniha

eBook: Slovník kolektivu autorů z Fakulty sociálních věd Univerzity Karlovy tvoří pendant k úspěšné Praktické encyklopedii žurnalistiky, jež se dočkala několika vydání. Obsahuje přes dvě stě padesát výkladových hesel, která umožňují základní orientaci v klíčových

Public Relations: The Basics (Smith Ron)(Paperback)

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key

Ethics in Public Relations: Responsible Advocacy (Fitzpatrick Kathy R.)(Paperback)

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and

Political Public Relations: Concepts, Principles, and Applications (Stromback Jesper)(Paperback)

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.The book continues its international orientation in order to fully contextualize the field amidst the various political

Rethinking Public Relations: Persuasion, Democracy and Society (Moloney Kevin)(Paperback)

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of

Public Relations, Society and the Generative Power of History (Somerville Ian)(Paperback)

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.Divided into three distinct parts, the book uses

Practice of Public Relations, Global Edition (Seitel Fraser)(Paperback / softback)

Public Relations in the Nonprofit Sector: Theory and Practice (Waters Richard D.)(Pevná vazba)

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations

Qualitative Consumer and Marketing Research (Belk Russell W.)(Paperback)

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical

Exploring Public Relations and Management Communication, 5th Edition (Tench Ralph)(Paperback / softback)

Crystallizing Public Opinion (Bernays Edward)(Paperback)

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders,

Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their

Public Relations (Bernays Edward L.)(Paperback)

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (Frisch Randy)(Paperback)

F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer

Management F-Laws: How Organizations Really Work (Ackoff Russell L.)(Paperback)

A full collection of more than 80 of Russell Ackoff's management f-laws: the uncomfortable truths about how organizations really work, what's wrong with the way we design and manage businesses, what makes managers tick... and how we can make things work better. Russell Ackoff is one of the world's

Public Relations for Dummies (Bly Robert W.)(Paperback)

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair

Our Future in Public Relations (Kerrigan Ken)(Paperback)

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the