Qualitative Consumer and Marketing Research (Belk Russell W.)(Paperback)

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices (Nuttavuthisit Krittinee)(Paperback)

First book to explain the Asian perspectives and practices of qualitative consumer and marketing researchAssists the readers plan and conduct qualitative consumer and marketing research in AsiaAppeals to both academics and practitioners interested in the growing Asian marketSupports development of

Qualitative Research: A Guide to Design and Implementation (Merriam Sharan B.)(Paperback)

The bestselling guide to qualitative research, updated and expanded Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based

Qualitative Research in Practice: Examples for Discussion and Analysis (Merriam Sharan B.)(Paperback)

A practical introduction to qualitative research across fields and disciplines Qualitative Research in Practice offers a hands-on introduction to qualitative research design, methods, data, and analysis. Designed as a companion text for any course involving qualitative research, this book explores

Research Design - Qualitative, Quantitative, and Mixed Methods Approaches (Creswell John W.)(Paperback / softback)

The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or

Consumer Behaviour and Analytics (Smith Andrew)(Paperback)

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven

Introduction to Intersectional Qualitative Research (Esposito Jennifer)(Paperback)

Introduction to Intersectional Qualitative Research, by Jennifer Esposito and Venus Evans-Winters, introduces students and new researchers to the basic aspects of qualitative research including research design, data collection, and analysis, in a way that allows intersectional concerns to be

A Guide to Qualitative Field Research (Bailey Carol R.)(Paperback)

A Guide to Qualitative Field Research provides readers with clear, practical, and specific instructions for conducting qualitative research in the field. In the expanded Third Edition, Carol A. Bailey gives increased attention to the early and last stages of field research, often the most

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact (Tracy Sarah J.)(Paperback)

QUALITATIVE RESEARCH METHODS THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of

Qualitative Research Methods (Liamputtong Pranee)(Paperback)

Qualitative Research Methods, fifth edition, is one of the few texts on qualitative research methods written and published in Australia. This multidisciplinary text is written simply and provides an accessible and practical guide to conducting and analysing qualitative data effectively for

Qualitative Research Methods in Human Geography(Paperback / softback)

Qualitative Research Methods in Human Geography is a practical, in-depth guide to understanding and conducting qualitative research in human geography. Reflecting both established and modern methods and written by some of the most authoritative voices in the discipline, the text teaches students

Qualitative Research Design: An Interactive Approach (Maxwell Joseph A.)(Paperback)

Qualitative Research Design: An Interactive Approach, Third Edition provides researchers and students with a user-friendly, step-by-step guide to planning qualitative research. Joseph A. Maxwell shows how the components of design interact with each other, and provides a strategy for creating

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Global Edition (Creswell John)(Paperback / softback)

Research Design in Social Work: Qualitative and Quantitative Methods (Campbell Anne)(Paperback)

Social work research often focuses on qualitative designs and many students believe that the quantitative research pathway is either too complicated or is beyond their grasp. This book outlines how social work students can undertake a research project from either a qualitative, quantitative or

Qualitative Research in Psychology: Expanding Perspectives in Methodology and Design (Camic Paul M.)(Paperback)

Qualitative methods of research contribute valuable information to our understanding and expanding knowledge of psychological phenomena. This updated edition of Qualitative Research in Psychology builds upon the groundwork laid by its acclaimed predecessor, bringing together a diverse group of

A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research (Silverman David)(Paperback)

The Second Edition of Qualitative Research provides a refreshing introduction to doing and debating qualitative research. The author uses updated content, ranging from photographs to novels and newspaper stories, to demonstrate how getting to grips with qualitative methods means asking ourselves

Qualitative Dissertation Methodology: A Guide for Research Design and Methods (Durdella Nathan Richard)(Paperback)

Designing and writing a qualitative dissertation methodology chapter can be done! Qualitative Dissertation Methodology: A Guide for Research Design and Methods functions as a dissertation advisor to help students construct and write a qualitative methodological framework for their research. Drawing

R for Marketing Research and Analytics (Chapman Chris)(Paperback)

InterViews: Learning the Craft of Qualitative Research Interviewing (Brinkmann Svend)(Paperback)

The Third Edition of Brinkmann and Kvale's InterViews: Learning the Craft of Qualitative Research Interviewing, offers readers comprehensive and practical insight into the many factors that contribute to successful interviews. The book invites readers on a journey through the landscape of interview

Qualitative Research: Bridging the Conceptual, Theoretical, and Methodological (Ravitch Sharon M.)(Paperback)

Written with graduate students in mind, Qualitative Research focuses on helping the reader cultivate and integrate theoretical, methodological, and conceptual knowledge to provide insight into their interaction in qualitative research. This comprehensive text helps student understand the central

Using Software in Qualitative Research: A Step-By-Step Guide (Silver Christina)(Paperback)

Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS). The book will help you to choose the most appropriate package for your needs and get the most out of the software once you are using it. This

Qualitative Research: Analyzing Life (Saldana Johnny)(Paperback)

Criminological Research: Understanding Qualitative Methods (Wincup Emma)(Paperback)

Good research starts with careful planning and a thorough understanding of the research process. The abilities to design a research study and to evaluate those conducted by others are core skills every student of criminology must learn. With guidance from theoretical considerations through the

Qualitative Methods in Tourism Research: Theory and Practice (Hillman Wendy)(Paperback)

This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The chapters present an opportunity for social researchers from a range of disciplines to examine how to adapt the wide variety of qualitative

Researching Happiness: Qualitative, Biographical and Critical Perspectives (Suojanen Ilona)(Paperback)

This original collection draws on the latest qualitative empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new and distinctive