Crystallizing Public Opinion (Bernays Edward)(Paperback)

Crystallizing Public Opinion (Bernays Edward)(Paperback)

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders,

Public Relations (Bernays Edward L.)(Paperback)

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why

Public Opinion (Glynn Carroll J.)(Paperback)

'Public Opinion' is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these

Public Opinion (Lippmann Walter)(Paperback)

2012 Reprint of 1922 Edition. 'Public Opinion' is a critical assessment of functional democratic government, especially the irrational, and often self-serving, social perceptions that influence individual behavior, and prevent optimal societal cohesion. The descriptions of the cognitive limitations

Public Opinion (Lippmann Walter)(Paperback)

An instrumental work on todays outlook on the dominance of media in democracy, Public Opinion, is a key work by author Walter Lippmann. Does the manufacturing of consent amount to a democracy in the way democracy is practiced? Does the mass media have a control over the public opinion? These are

Public Opinion by Walter Lippmann (Lippmann Walter)(Paperback)

'Public Opinion' is the fascinating study of the role of citizens in a democracy by Walter Lippmann, an American writer, reporter and political commentator. Lippmann's notable career spanned decades and produced some of the most important journalism in American history. He was the first to

The Spiral of Silence: Public Opinion--Our Social Skin (Noelle-Neumann Elisabeth)(Paperback)

In this groundbreaking work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behavior to prevailing attitudes about what is acceptable. For this second edition,

Setting the Agenda: Mass Media and Public Opinion (McCombs Maxwell)(Paperback)

News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this

If Truth Be Told: The Politics of Public Ethnography (Fassin Didier)(Paperback)

What happens when ethnographers go public via books, opinion papers, media interviews, court testimonies, policy recommendations, or advocacy activities? Calling for a consideration of this public moment as part and parcel of the research process, the contributors to If Truth Be Told explore the

Public Opinion (Lippmann Walter)(Paperback)

The manner of presentation is so objective and projective that one finishes the book almost without realizing that it is perhaps the most effective indictment of democracy ... ever penned.--John Dewey, The New RepublicControversial and compelling, this 1922 work by a two-time Pulitzer Prize-winner

American Presidential Candidate Spouses: The Public's Perspective (Elder Laurel)(Paperback)

The book offers a comprehensive analysis of public opinion toward presidential candidate spouses over the course of three decades, drawing on multiple theoretical frameworks including the concept of 'new traditionalism' and a plethora of empirical data to explore why some spouses engender greater

Irreducible Mind: Toward a Psychology for the 21st Century (Kelly Edward F.)(Paperback)

Current mainstream opinion in psychology, neuroscience, and philosophy of mind holds that all aspects of human mind and consciousness are generated by physical processes occurring in brains. Views of this sort have dominated recent scholarly publication. The present volume, however, demonstrates

War, Politics and Superheroes: Ethics and Propaganda in Comics and Film (Dipaolo Marc)(Paperback)

Superhero adventure comics have a long history of commenting upon American public opinion and government policy, and the surge in the popularity of comics since the events of September 11, 2001, ensures their continued relevance. This critical text examines the seventy-year history of comic book

The Sex Offender Register: Politics, Policy and Public Opinion (Thomas Terry)(Paperback)

The Sex Offender Register examines the origins, history, structure and legalities of the UK sex offender register, and explores how political and public opinion has influenced the direction the policy of registration has taken.Delving into the origins of the UK sex offender register and how the

The Enduring Legacy: Structured Inequality in America's Public Schools (Ryan Mark Edward)(Paperback)

Enduring Legacy describes a multifaceted paradox--a constant struggle between those who espouse a message of hope and inclusion and others who systematically plan for exclusion. Structured inequality in the nation's schools is deeply connected to social stratification within American society. This

The Private Life of Edward IV (Ashdown-Hill John)(Paperback)

From the moment it became public news, the validity of Edward's marriage to Elizabeth Widville, the beautiful widow of a Lancastrian knight, was repeatedly called into question. This alarmed Elizabeth Widville and led her into political killings. She was terrified that she would lose her crown and

The Gallup Poll: Public Opinion 2017 (Newport Frank)(Pevná vazba)

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm, in calendar year 2017. It is an invaluable tool for ascertaining the pulse of American public opinion as it evolves over the course of a given year,

Public Finance and Public Choice: Analytical Perspectives (Cullis John)(Paperback)

Public Finance and Public Choice provides a solid foundation in contemporary public economics, analysing different theoretical approaches and contextualising the theory with relevant and up-to-date examples. The authors have retained the focus on the public choice school of thought in this new

Edward Gorey Color Bk (Gorey Edward)(Paperback)

Edward Thomas (Thomas Edward)(Paperback / softback)

The definitive collection of Edward Thomas's poetic

Boudica (Bernays Tristan)(Paperback)

AD 61, Britannia. On the furthest outreaches of the Roman Empire - at the very edge of the known world - rebellion is brewing. The King of the Iceni has died and his widow Boudica has tried to claim her rightful throne. For her insolence in defying Rome, the queen has been flogged, her daughters

Selected Works of Edward Said - 1966-2006 (Said Edward)(Paperback / softback)

Public Administration: A Very Short Introduction (Theodoulou Stella Z.)(Paperback)

Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our

What If? Writing Exercises for Fiction Writers (Bernays Anne)(Paperback)

Organized by the elements of fiction and comprised primarily of writing exercises, this text helps students hone and refine their craft with a practical, hands-on approach to writing