Marketing Strategy and Competitive Positioning, 7th Edition (Hooley Graham)(Paperback / softback)

Marketing Strategy and Competitive Positioning, 7th Edition (Hooley Graham)(Paperback / softback)

Brand Positioning: Connecting Marketing Strategy and Communications (Kostelijk Erik)(Paperback)

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

Child Care and Development 7th Edition (Minett Pamela)(Paperback / softback)

Deliver a detailed and focussed Child Development course with the 7th edition of this textbook from Pamela Minett, designed to cover all the relevant topics in concise and highly illustrated

Strategic Management and Competitive Advantage: Concepts Global Edition (Barney Jay)(Paperback / softback)

Managerial Economics and Strategy, Global Edition (Perloff Jeffrey)(Paperback / softback)

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (Barney Jay)(Paperback / softback)

Marketing Strategy: Based on First Principles and Data Analytics (Palmatier Robert)(Paperback)

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to

Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Glenister Gordon)(Paperback)

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or

Gaining and Sustaining Competitive Advantage: Pearson New International Edition (Barney Jay)(Paperback / softback)

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

Supply Chain Management: Strategy, Planning, and Operation, Global Edition (Chopra Sunil)(Paperback / softback)

Essentials of Marketing (Blythe Jim)(Paperback / softback)

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical

On War (Von Clausewitz Carl)(Paperback)

A new edition of von Clausewitz's classic treatise on military strategy, reinterpreted by Graham Harman through the philosophy of speculative realism. Prussian General Carl von Clausewitz famously wrote that 'War is the continuation of politics by other means'. But what does Clausewitz mean to a

International Marketing: Strategy Development and Implementation (Solberg Carl Arthur)(Paperback)

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all

Financial Accounting, 7th Edition - An International Introduction (Alexander David)(Paperback / softback)

Global Marketing, Global Edition (Green Mark)(Paperback / softback)

Key Strategy Tools - 88 Tools for Every Manager to Build a Winning Strategy (Evans Vaughan)(Paperback / softback)

Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as

Positioning: The Battle for Your Mind, 20th Anniversary Edition (Ries Al)(Pevná vazba)

'Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....'--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981

English Grammar for Students of Spanish 7th edition (Spinelli Emily)(Paperback / softback)

Sports Marketing - International Student Edition (Fetchko Michael)(Paperback / softback)

Project Management: Achieving Competitive Advantage, Global Edition (Pinto Jeffrey)(Paperback / softback)

For project management courses. In its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a comprehensive, multi-industry understanding of the text, the author

Principles of Marketing Scandinavian Edition - Scandinavian Edition (Parment Anders Ph.D.)(Paperback / softback)