Building Strong Brands (Aaker David A.)(Paperback / softback)

Building Strong Brands (Aaker David A.)(Paperback / softback)

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking

Aaker on Branding: 20 Principles That Drive Success (Aaker David)(Paperback)

'Aaker on Branding' presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand

Brand Leadership (Aaker David A.)(Paperback / softback)

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the

Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires (Aaker David)(Paperback)

Strategic Market Management - Global Perspectives (Aaker David A.)(Paperback / softback)

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and

Brand Relevance (Aaker David A.)(Pevná vazba)

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which

Building Strong Communities: Guidelines on Empowering the Grass Roots (Skinner Steve)(Paperback)

Building Strong Communities is an introductory textbook that contains practical tools, down-to-earth frameworks and useful methods, a valuable resource for working with communities. A key focus of the book is on empowering the grass roots - building people, groups, organisations, partnerships and

Humour, Seriously - Why Humour Is A Superpower At Work And In Life (Aaker Jennifer)(Paperback / softback)

Building a Character (Stanislavski Constantin)(Paperback / softback)

Building a Transceiver (Skelton Eamon)(Paperback / softback)

Around Crystal Palace & Penge (Johnson David R)(Paperback / softback)

This South London neighbourhood has a strong community spirit, and this collection of photographs bring its past to

Discover It Yourself: Batteries, Bulbs, and Wires (Glover David)(Paperback / softback)

With projects ranging from building a basic battery-connected circuit to a do-it-yourself burglar alarm, this hands-on science book will help children get to grips with electricity and

Robot Building for Beginners, Third Edition (Cook David)(Paperback)

I wrote this book because I love building robots. I want you to love building robots, too. It took me a while to learn about many of the tools and parts in amateur robotics. Perhaps by writing about my experiences, I can give you a head start.--David CookRobot Building for Beginners, Third Edition

Let's Do The Pharaoh! (Strong Jeremy)(Paperback / softback)

Sleevenotes: David Gedge (Gedge David)(Paperback / softback)

Building Successful HF Antenna (Dodd Peter)(Paperback / softback)

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback)

Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and

Calypso (Sedaris David)(Paperback / softback)

Building and Sustaining a Coaching Culture (Clutterbuck David)(Paperback)

Building and Sustaining a Coaching Culture is the ideal book for everyone who is passionate about coaching and who has an interest in creating an environment that supports learning and growth. Easy to navigate and logically structured, topics include the current understanding of coaching culture in

9/11 The Conspiracy Theories (Gardner David)(Paperback / softback)

How did World Trade Center Building 7 - 100 yards from the Twin Towers - collapse so quickly and symmetrically when it had not been hit? How could two rogue aircraft bring down three towers? Did the US government help orchestrate the attacks as an 'inside job'? 9/11: The Conspiracy Theories seeks

Mitchell's Introduction to Building (Greeno Roger)(Paperback / softback)

Introduction to Building provides a comprehensive introduction to various aspects of development and associated building procedures, from initial planning and design through procurement of building work, contractual arrangements and construction techniques. Now in its Fifth Edition, this popular

Dinky Toys (Busfield David)(Paperback)

Dinky Toys are a part of many people's childhood. They were one of the many famous brands produced as part of the Meccano empire set up by Frank Hornby at his Binns Road factory in Liverpool. Although they began before the Second World War, it was the post-war ranges produced by Dinky that really

David Chipperfield Architects: James-Simon-Galerie Berlin: Photography by Thomas Struth (Chipperfield David)(Paperback)

A tribute to the final building in Berlin's 'Museum Island,' designed by David Chipperfield and photographed by Thomas StruthBritish architect David Chipperfield's (born 1953) James Simon Gallery, the new entrance building between the Kupfergraben and the Neues Museum, marks the architectural

Romans on the Rampage: Chariot Champions (Strong Jeremy)(Paperback / softback)