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Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking
'Aaker on Branding' presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand
The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and
Building Strong Communities is an introductory textbook that contains practical tools, down-to-earth frameworks and useful methods, a valuable resource for working with communities. A key focus of the book is on empowering the grass roots - building people, groups, organisations, partnerships and
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which
This South London neighbourhood has a strong community spirit, and this collection of photographs bring its past to
With projects ranging from building a basic battery-connected circuit to a do-it-yourself burglar alarm, this hands-on science book will help children get to grips with electricity and
I wrote this book because I love building robots. I want you to love building robots, too. It took me a while to learn about many of the tools and parts in amateur robotics. Perhaps by writing about my experiences, I can give you a head start.--David CookRobot Building for Beginners, Third Edition
Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and
How did World Trade Center Building 7 - 100 yards from the Twin Towers - collapse so quickly and symmetrically when it had not been hit? How could two rogue aircraft bring down three towers? Did the US government help orchestrate the attacks as an 'inside job'? 9/11: The Conspiracy Theories seeks
A tribute to the final building in Berlin's 'Museum Island,' designed by David Chipperfield and photographed by Thomas StruthBritish architect David Chipperfield's (born 1953) James Simon Gallery, the new entrance building between the Kupfergraben and the Neues Museum, marks the architectural
Building and Sustaining a Coaching Culture is the ideal book for everyone who is passionate about coaching and who has an interest in creating an environment that supports learning and growth. Easy to navigate and logically structured, topics include the current understanding of coaching culture in
Dinky Toys are a part of many people's childhood. They were one of the many famous brands produced as part of the Meccano empire set up by Frank Hornby at his Binns Road factory in Liverpool. Although they began before the Second World War, it was the post-war ranges produced by Dinky that really
Introduction to Building provides a comprehensive introduction to various aspects of development and associated building procedures, from initial planning and design through procurement of building work, contractual arrangements and construction techniques. Now in its Fifth Edition, this popular
The key to building a strong academic argument is finding the best sources. Find Your Source shows you how to cut to the chase and uncover the right sources for your project. Hone your research skills and use your library effectively Focus your online search so you don't get lost down a black