Advertising For Skeptics (Hoffman Bob)(Paperback)

Advertising For Skeptics (Hoffman Bob)(Paperback)

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers 'BadMen' and 'Laughing@Advertising' looks at advertising's 'decade of delusion' and comes away a skeptic. What went wrong? Just about

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace (Hoffman Bob)(Paperback)

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being

Advertising for Dummies (Dahl Gary)(Paperback)

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you

Shtetl (Hoffman Eva)(Paperback)

In Shtetl (Yiddish for 'small town'), critically-acclaimed author Eva Hoffman brings the lost world of Eastern European Jews back to vivid life, depicting its complex institutions and vibrant culture, its beliefs, social distinctions, and customs. Through the small town of Braƒsk, she looks at the

Advertising by Design: Generating and Designing Creative Ideas Across Media (Landa Robin)(Paperback)

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art

Advertising Theory (Rodgers Shelly)(Paperback)

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and

Scientific Advertising (Hopkins Claude C.)(Paperback)

Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented

Effective Advertising: Understanding When, How, and Why Advertising Works (Tellis Gerard J.)(Paperback)

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous

Goodvertising: Creative Advertising That Cares (Kolster Thomas)(Pevná vazba)

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given

Scientific Advertising (Hopkins Claude C.)(Paperback)

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels

A Technique for Producing Ideas (Young James)(Paperback)

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and

The Skeptics' Guide to the Future - Steven Novella

From the bestselling authors and hosts of 'The Skeptics' Guide to the Universe' a high-tech roadmap of the future in their beloved voice, cracking open both the follies of futurists past and how technology will profoundly change our world moving forward. Our predictions of the future are a wild

Bob Dylan for Clawhammer Banjo (Bob Dylan)(Paperback)

(Banjo). 14 Dylan classics arranged specifically for clawhammer-style 5-string banjo, including: All Along the Watchtower * Blowin' in the Wind * Don't Think Twice, It's All Right * Hurricane * It Ain't Me Babe * Knockin' on Heaven's Door * Lay Lady Lay * Like a Rolling Stone * Mr. Tambourine Man *

Inside Terrorism (Hoffman Bruce)(Paperback)

Bruce Hoffman's Inside Terrorism has remained the seminal work for understanding the historical evolution of terrorism and the terrorist mind-set. In this revised third edition of his classic text, Hoffman analyzes the latest developments in global terrorism, offering insight into new adversaries,

Tales of Boomtown Glory: Complete Lyrics and Selected Chronicles for the Songs of Bob Geldof (Geldof Bob)(Paperback)

Bob Marley Bass Collection (Marley Bob)(Paperback)

(Bass Recorded Versions). Get the low-end lowdown for 19 top tunes by Bob Marley and the Wailers. Includes bass transcriptions with tab for: Could You Be Loved * Exodus * Get Up Stand Up * I Shot the Sheriff * Iron Lion Zion * Is This Love * Jamming * Natural Mystic * No Woman No Cry * One

Predatory Thinking (Trott Dave)(Paperback)

Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack.'You're crazy, you'll never out-run a tiger,' says

A Skeptic's Guide to Faith: What It Takes to Make the Leap (Yancey Philip)(Paperback)

What on earth are you missing? In A Skeptic's Guide to Faith, previously titled Rumors of Another World, Philip Yancey writes: 'I am where you are . . . an ordinary person trying to figure things out. I love, I experience beauty and pain, my friends die, I weep, I live. And as I live I try to

Stardust Nation (Levy Deborah)(Paperback)

For the high-flying, heavy-drinking advertising boss Tom Banbury, the art of persuasion relies on an infiltration of the consumer's mind. In the case of his colleague and confidante Nikos Gazidis, the overdeveloped sense of empathy that makes him so well suited to the business has resulted in a

For the Love of Bob (Bowen James)(Paperback / softback)

The sequel to BOB: NO ORDINARY CAT. A special edition for children aged 11 and above of the number one bestseller THE WORLD ACCORDING TO

Beyond Halftime: Practical Wisdom for Your Second Half (Buford Bob P.)(Paperback)

Wisdom and Support for Your Halftime JourneySince the publication fifteen years ago of Bob Buford's award-winning and newly updated and expanded bestseller, Halftime, more than half a million men and women have made the halftime journey from success to significance. If you are contemplating that

Listening to Bob Dylan (Starr Larry)(Paperback)

Venerated for his lyrics, Bob Dylan in fact is a songwriting musician with a unique mastery of merging his words with music and performance. Larry Starr cuts through pretention and myth to provide a refreshingly holistic appreciation of Dylan's music. Ranging from celebrated classics to less

New Testament Tales (Hartman Bob)(Paperback)

Popular storyteller Bob Hartman is renowned for his fresh take on often-told stories, bringing them to life with vibrant characters and a lively twist in the tale. Bob now launches a new series of stories ' The Unauthorized Versions ' which are packed full of humour, mischief, silliness, and fun -

Research Methods - A Practical Guide for the Social Sciences (Matthews Bob)(Paperback / softback)