Goodvertising: Creative Advertising That Cares (Kolster Thomas)(Pevná vazba)

Goodvertising: Creative Advertising That Cares (Kolster Thomas)(Pevná vazba)

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given

Advertising Concept Book - Think Now, Design Later (Barry Pete)(Pevná vazba)

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies

Name that Feeling - A Turn-and-See Book (Meister Cari)(Pevná vazba)

Storynomics - Story Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership

Shell Art & Advertising (Anthony Scott)(Pevná vazba)

Featuring a wealth of beautiful reproductions from Shell's extensive archive, Shell Art & Advertising positions the company's artistic heritage within a historic and social context

Chez Panisse Cafe Cookbook (Waters Alice L.)(Pevná vazba)

We hung the walls with old French movie posters advertising the films of Marcel Pagnol, films that had already provided us with both a name and an ideal: to create a community of friends, lovers, and relatives that span generations and is in tune with the seasons, the land, and human appetites. So

101 Things I Learned(r) in Advertising School (Arrington Tracy)(Pevná vazba)

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising

Antipsychiatry: Quackery Squared (Szasz Thomas)(Pevná vazba)

More than fifty years ago, Thomas Szasz showed that the concept of mental illness--a disease of the mind--is an oxymoron, a metaphor, a myth. Disease, in the medical sense, affects only the body. He also demonstrated that civil commitment and the insanity defense, the paradigmatic practices of

Cari Mora (Harris Thomas)(Pevná vazba)

A resilient young woman must outwit a sadistic psychopath in this pulse-pounding thriller from the author of The Silence of the Lambs, a 'master still at the top of his strange and chilling form' (Wall Street Journal). Twenty-five million dollars in cartel gold lies hidden beneath a mansion on the

Is That Wise, Pig? (Thomas Jan)(Pevná vazba)

Cow and Pig are helping Mouse make a delicious soup, but Pig keeps trying to add ingredients that don't make sense Mouse is making a yummy pot of soup and Cow and Pig are helping add ingredients. Mouse adds four tomatoes, Cow adds five potatoes, and Pig adds...six galoshes? Is that wise, Pig?

Moments of Impact: How to Design Strategic Conversations That Accelerate Change (Ertel Chris)(Pevná vazba)

Two leading experts on designing strategic conversations unveil a simple, creative process that allows teams to tackle their most challenging issues. In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the

Story Path (Baker Kate)(Pevná vazba)

An original and fully interactive storybook concept that makes reading fun and creative for

Ultrasound for Primary Care [With eBook] (Bornemann Paul)(Pevná vazba)

Master high-yield point-of-care ultrasound applications that are targeted specifically to answer questions that arise commonly in the outpatient clinic! Written for primary care providers in Family Medicine, Pediatrics and Internal Medicine, Ultrasound for Primary Care is a practical, easy-to-read

Between the Lines: Early Advertising in Singapore: 1830s - 1960s (Various)(Pevná vazba)

Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating insight into the

The Anatomy of Humbug: How to Think Differently about Advertising (Feldwick Paul)(Pevná vazba)

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all

That Weekend (Thomas Kara)(Pevná vazba)

'A bold and expertly plotted page-turner.' --Courtney Summers, New York Times bestselling author of Sadie From the author of The Cheerleaders, comes a thriller about best friends on a weekend getaway that goes horribly, dangerously wrong. THREE BEST FRIENDS, A LAKE HOUSE, A SECRET TRIP -- WHAT

My Creative Bible KJV: Silken Flexcover Bible for Creative Journaling(Pevná vazba)

Stronger (Thomas Gareth)(Pevná vazba)

Biographic Prince (Flavell Liz)(Pevná vazba)

Most people know that Prince (1958--2016) was an iconic singer-songwriter whose creative brilliance transformed music for more than four decades. What, perhaps, they don't know is that his real name actually was Prince; that he once simultaneously held the number one spots in the US for film,

KJV My Creative Bible Brown Lu KJV My Creative Bible Brown Lu(Pevná vazba)

Aubergine Cookbook (Thomas Heather)(Pevná vazba)

Collected Stories (Mann Thomas)(Pevná vazba)

Paper Pom Poms - Creative Projects & Ideas to Decorate Your Life (Pascual Paula)(Pevná vazba)

A paper-craft book that takes you through 20 easy-to-make and inspiring pom-pom decorations that can transform your home, garden or celebration. It features easy step-by-step instructions, accompanied by tips and suggestions, that helps you quickly gain the skills needed to create the projects, as

Ish (Reynolds Peter H.)(Pevná vazba)

A creative spirit learns that thinking 'ish-ly' is far more wonderful than 'getting it right' in this gentle fable from the creator of the award-winning picture book The Dot. Ramon loved to draw. Anytime. Anything. Anywhere. Drawing is what Ramon does. It's what makes him happy. But in one split