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Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Fully updated and enhanced, it:
* Covers areas such as the experience economy, capacity management and service culture, as well as methods for measuring quality and satisfaction. * Includes numerous case studies to help students apply classroom-based theory to practice. * Is packed with student-friendly pedagogy and full color illustrations throughout to enhance the learning experience. Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools andService quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service
This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. It hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. Each chapter includes learning objectives, questions and
A comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making
Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals,
This essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in
Tourism is one of the largest industries in the world, yet leisure travel is more than just economically important. It plays a vital role in defining who we are by helping to place us in space and time. In so doing, it has aesthetic, medical, political, cultural, and social implications. However,
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing
This book explores sport-related tourism and presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. It offers a comprehensive update of the discussions presented in the two previous editions and aims to advance
Endorsed by University of Cambridge International Examinations. Cambridge IGCSE Travel and Tourism has been written specifically for the Cambridge IGCSE Travel and Tourism syllabus. Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units
'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and
This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core
This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development. Not only looking at how to develop
This book explores the relationship between space tourism and the discourse in sustainability and futures research. It offers comprehensive information on the current understanding of the space tourism industry and assesses the possible impacts of space tourism on the environment, economics,
The role of service level manager is a critical one in that the agreements negotiated with customers should inform the activities of the service provider. This book aims to help those whose role is to establish, negotiate, manage or update service level agreements and to use these as the basis of
A comprehensive and realistic look at integrating sustainability into tourism.It adopts a systems-perspective and combines theoretical and applied knowledge with a scaffolded learning approach to take a comprehensive look at practical management tools, certifications and innovation to implementing
This is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The book examines resilience at individual, organisation and destination levels, and with respect to the wider tourism system. It is designed to be an upper-level undergraduate
This book is the first in a new series on Travel and Tourism and is designed to support Level 1 to 3 workers in this industry. In this book students are encouraged to prepare themselves for a professional day of work and to remember they are representing their employer both in and out of
Recent events--the Citizens United Supreme Court decision, the Occupy Wall Street movement, and efforts to increase the minimum wage, among others--have driven a tremendous surge of interest in the political power of business. Capital Gains collects some of the most innovative new work in the
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with
Can you imagine going on a trip into space? What about flying along at 300 miles an hour in a levitating train? Or clinging onto your seat at a 4D movie? Thanks to STEM, soon you can do all this and more! Science, technology, engineering and maths are bringing new toys, tolls and technological
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This