Fashion Marketing Communicatio (Lea-Greenwood Gaynor)(Paperback)

Fashion Marketing Communicatio (Lea-Greenwood Gaynor)(Paperback)

Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly

Fashion Marketing (Easey Mike)(Paperback)

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to

The Fundamentals of Digital Fashion Marketing (Harris Clare)(Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging

Social Media for Fashion Marketing: Storytelling in a Digital World (Bendoni Wendy K.)(Paperback)

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends

Mastering Fashion Marketing (Jackson Tim)(Paperback)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique

Fashion Promotion: Building a Brand Through Marketing and Communication (Moore Gwyneth)(Paperback)

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging

Three Words for Goodbye (Gaynor Hazel)(Paperback)

Murder in Montparnasse (Greenwood Kerry)(Paperback / softback)

Always enticing in divine twenties fashion, Phryne, one of the most exciting and likeable heroines in crime writing today, leads us through a tightly plotted maze of thrilling adventure set in 1920s

Fashion Film: Art and Advertising in the Digital Age (Rees-Roberts Nick)(Paperback)

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving

The End of Fashion: How Marketing Changed the Clothing Business Forever (Agins Teri)(Paperback)

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when 'fashion' was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into

Archaeology - Discovering the World's Secrets (Aaltonen Gaynor)(Paperback / softback)

3 - Minute Prayers For The Morning (Cobb Gaynor)(Paperback / softback)

Hungry Ghosts (Greenwood John D.)(Paperback)

Evolution Modular Workbook (Greenwood Pryor)(Paperback / softback)

Anatomy & Physiology - Student Workbook (Greenwood Tracey)(Paperback / softback)

OCR Biology 2: A-Level (Greenwood Tracey)(Paperback / softback)

Environmental Science - Student Workbook (Greenwood Tracey)(Paperback / softback)

Marketing Breakfast (Kitis George)(Paperback)

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy

Living Earth - Student Edition (Greenwood Dr Tracey)(Paperback / softback)

PHYSICS OF THE UNIVERSE - STUDENT WORKBK (GREENWOOD TRACEY)(Paperback)

Cell Biology & Biochemistry Modular Workbook (Greenwood Tracey)(Paperback / softback)

AP Biology 1 - Student Edition (Greenwood Tracey)(Paperback / softback)

Marketing Automation for Dummies (Sweezey Mathew)(Paperback)

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling,

Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their