The End of Fashion: How Marketing Changed the Clothing Business Forever (Agins Teri)(Paperback)

The End of Fashion: How Marketing Changed the Clothing Business Forever (Agins Teri)(Paperback)

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when 'fashion' was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into

The Fundamentals of Digital Fashion Marketing (Harris Clare)(Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging

Fashion (Ammonite Press)(Paperback)

Tracing the development and style of women's and men's clothing from the end of the 19th century to the present day in an intriguing selection of fashion photography Catwalk, studio, and fashion-shoot photographs reflect the real-life social changes and attitudes that have influenced our fashion,

Atticus Finch: The Biography (Crespino Joseph)(Paperback)

Who was the real Atticus Finch?The publication of Go Set a Watchman in 2015 forever changed how we think about Atticus Finch. Once seen as a paragon of decency, he was reduced to a small-town racist. How are we to understand this transformation?In Atticus Finch, historian Joseph Crespino draws on

The Gnostic New Age: How a Countercultural Spirituality Revolutionized Religion from Antiquity to Today (Deconick April)(Paperback)

Gnosticism is a countercultural spirituality that forever changed the practice of Christianity. Before it emerged in the second century, passage to the afterlife required obedience to God and king. Gnosticism proposed that human beings were manifestations of the divine, unsettling the hierarchical

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

Business Marketing Course 2e (Ford David)(Paperback)

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial

What They Heard - How The Beatles, The Beach Boys and Bob Dylan Listened to Each Other and Changed Music Forever (Meddings Luke)(Paperback / softback)

Fashion Marketing (Easey Mike)(Paperback)

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to

Geometry & Art: How Mathematics Transformed Art During the Renaissance (Wade David)(Pevná vazba)

A definitive look at how geometry changed the world of art forever. Geometry & Art follows the artists of the Renaissance, whose search for perspective and visual depth led them to the study of geometry. Influencing the work of artists such as Paulo Uccello, Piero della Francesco, and Leonardo Da

Mastering Fashion Marketing (Jackson Tim)(Paperback)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique

Chanel Sisters (Little Judithe)(Paperback / softback)

The unforgettable story of the sisters who changed fashion

Chanel Sisters (Little Judithe)(Paperback / softback)

The unforgettable story of the sisters who changed fashion

One (Cass Kiera)(Paperback / softback)

THE SELECTION changed the lives of thirty-five girls forever. Now, only one will claim Prince Maxon's heart...It's swoon meets the Hunger Games in the third instalment of THE SELECTION series! For the four girls who remain at the palace, the friendships they've formed, rivalries they've struggled

The Business of Innovation (Mitra Jay)(Paperback)

Moving beyond the narrow confines of a 'how to' of innovation management, The Business of Innovation sets out to track, trace, and provide testimonies of innovation practice in small to large-scale organizations from countries around the world. Through a combination of contemporary economic and

Lives of Rubens (Baglione Giovanni)(Paperback / softback)

The brilliance of Peter Paul Rubens' career changed forever the perceptions of painting and painters. These three biographies of the artist show the impact of his life and art on three very different

The Referral Engine: Teaching Your Business to Market Itself (Jantsch John)(Paperback)

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Oda Nobunaga: The Battle of Okehazama (Paterson Les)(Paperback)

The Battle of Okehazama put Oda Nobunaga on the world stage forever changed Japanese history. His victory over Imagawa Yoshimoto against impossible odds were more staggering. Being outnumbered almost twelve to one Nobunaga had no choice but to launch a surprise attack against the mighty Imagawa

The Women Who Changed Art Forever: Feminist Art - The Graphic Novel (Grande Valentina)(Pevná vazba)

These women changed art forever – told in colourful graphic novel form, this is the story of four pioneers of feminist art: Judy Chicago, Faith Ringgold, Ana Mendieta, and the Guerrilla Girls. Each made their mark in their own powerful way. Judy Chicago made us reassess the female body, Faith

Modern Death: How Medicine Changed the End of Life (Warraich Haider)(Paperback)

'Warraich's elegant and poignant book takes us on an unforgettable journey....He succeeds in humanizing a complex topic.' --Siddhartha Mukherjee, New York Times bestselling author of The Gene There is no more universal truth in life than death. No matter who you are, it is certain that one day you

Written World - How Literature Shapes History (Puchner Martin)(Paperback / softback)

The true story of literature -- of how writing changed civilizations, cultures and the history of the

The New Middle East: The World After the Arab Spring (Danahar Paul)(Paperback)

In 2011 the Arab revolts changed the Middle East forever. The toppling of a generation of dictators left the region in turmoil. Has the promise of the Arab Spring been lost? What does the rise of religious extremism on Europe's doorstep mean for the West and its allies? Is America giving up on the

Marketing Breakfast (Kitis George)(Paperback)

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy