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If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.
And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sexIf the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a
Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.When people think about the world's growth markets, they often
When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a California campus, the Circle links users' personal emails, social media, and finances with their universal operating system, resulting in one
A highly topical look at the formula that dominates global economies, and why it has outlived its usefulness. Gross Domestic Product (GDP) is the world's economic health-check, an influential ranking of global prosperity. A rising number is manna for markets and keeps business buzzing; a falling
A compulsive collection of the world's most entertaining, inspiring and powerful letters with New York at their heart, curated by the founder of the global phenomenon
An intimate, powerful, and insightful playbook for navigating the world's most confusing people, brought to life by the host of the globally acclaimed Toxic-Person Proof podcast. 'Your eyes will forever be opened. This is a must read for anyone who has ever trusted someone they shouldn't have or
A NEW YORK TIMES BESTSELLER 'Already the most discussed and most important religious book of the decade.' --David Brooks In this controversial bestseller, Rod Dreher calls on American Christians to prepare for the coming Dark Age by embracing an ancient Christian way of life. From the inside,
The Knights Templar are one of the most mysterious and powerful religious orders in history. Highly trained, and adhering to a strict chivalric code, their success on the battlefield brought them both extraordinary wealth and political influence. It also ensured they would be entrusted to guard
The most powerful weapon on the planet is hidden right behind your eyes. This work includes some facts about the strange powers of the human mind such as: the brain has no pain receptors; Buddhists believe that the entire universe is maya, an illusion generated by the human mind; and
For decades now, serial killers have taken center stage in the news and entertainment media. The coverage of real-life murderers such as Ted Bundy and Jeffrey Dahmer has transformed them into ghoulish celebrities. Similarly, the popularity of fictional characters such as Hannibal 'The Cannibal'
The essential reference tool for attaining wealth and abundance right here right now.The Encyclopedia of Wealth includes 12 of the most revered, time-honored, proven classics on attaining abundance. Here in one volume are the essential wealth writings which have influenced millions of people over
Activist investors have sent shockwaves through corporations in recent years, personally targeting directors and executives at some of the world's largest companies. No longer satisfied with operating on the fringes of business, they are now a firm fixture in the boardroom. Up to a quarter of
Tells the story of Robert Moses, the single most powerful man in New York for almost half a century and the greatest builder America (and probably the world) has ever known. Without ever once being elected to office, he created for himself a position of supreme and untouchable authority, allowing
As the Indo-Pacific emerges as the world's most strategically consequential region and competition with China intensifies, the United States must adapt its approach if it seeks to preserve its power and sustain regional stability and prosperity. Yet as China grows more powerful and aggressive and
Follow the adventures of the world's most sought-after postage stamps--from a tropical Indian Ocean island to the hushed atmosphere of the modern auction room--in this dramatic and passionate tale of the first stamp hunters. In September 1847 colored squares of paper were stuck on to envelopes and
One of the most far-reaching decisions that social workers make is the selection of a new permanent family for a child in care. But in family-finding, there are no right or wrong answers. This book considers the needs of children and adults and explores how a balance in meeting both can be
One of the world's most celebrated theologians argues for a Protestant anti-work ethic In his classic The Protestant Ethic and the Spirit of Capitalism, Max Weber famously showed how Christian beliefs and practices could shape persons in line with capitalism. In this significant reimagining of
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and
He buys suit after suit made of the most expensive materials instead of tending to his threadbare kingdom. Then, one day, two travelling merchants offer to make the Emperor a special suit that has magical powers. The merchants, however, are not who they claim to be, and the suit has one major flaw,
How did Gross domestic product (GDP) become the world's most influential indicator? Why does it still remain the primary measure of societal progress despite being widely criticised for not considering well-being or sustainability? Why have the many beyond-GDP alternatives not managed to
After defeating the final boss in THE NEW GATE, the online game's most powerful player, Shin, is transported to another world just like the in-game world. There, Shin travels to the Spirit Plains as part of a quest, where he encounters an overwhelmingly powerful monster called a Skullface Lord. A
After defeating the final boss in THE NEW GATE, the online game's most powerful player, Shin, is transported to another world just like the in-game world. This time he reunites with a support character, Girart. Girart, after realizing that his life is nearing an end, has been seeking out a
When today's Barbie(R) doll collector puts together an outfit for the world's most fashionable doll, they soon find out that the bulk of the value lies in the shoes, hats, gloves, jewelry, and other important accessories. This revised and expanded, lighter edition is decked out with more than 1,200
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor