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Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(R) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver
Produkt The Guide to the Product Management and Marketing Body of Knowledge (Prodbok Guide) (Geracie Greg)(Paperback) má EAN kód 9780984518500.
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(R) Guide). This effort was
A Guide to the Project Management Body of Knowledge (PMBOK Guide(R)) - Sixth Edition and the Agile Practice Guide Bundle will be available while supply lasts. To support the broadening spectrum of project delivery approaches, PMI is offering A Guide to the Project Management Body of Knowledge
A Guide to the Project Management Body of Knowledge (PMBOK Guide(R)) - Sixth Edition and the Agile Practice Guide Bundle will be available while supply lasts. To support the broadening spectrum of project delivery approaches, PMI is offering A Guide to the Project Management Body of Knowledge
PMBOK(R) Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of
A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide) is the only globally recognized standard of practice for business analysis. Developed through a rigorous consensus-driven standards process, the BABOK(R) Guide incorporates the collective wisdom and experience of experts in the
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications
The popular guide to the project management body of knowledge, now fully updated Now in its eighth edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics, with nearly 40,000 copies sold in the last three editions
An essential reference for HR professionals A Guide to the HR Body of Knowledge (HRBoKTM) from HR Certification Institute (HRCI(R)) is an essential reference book for HR professionals and a must-have guide for those who wish to further their expertise and career in the HR field. This book will help
WINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print Category The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by
Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume
In today's world, strategic knowledge management is a critical practice for all businesses seeking to protect its assets and produce intelligible and useable information. However, formally implementing a comprehensive knowledge management infrastructure to support an organization--enabling
The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management
Logging and Log Management: The Authoritative Guide to Understanding the Concepts Surrounding Logging and Log Management introduces information technology professionals to the basic concepts of logging and log management. It provides tools and techniques to analyze log data and detect malicious
A Women's Guide to Hormonal Harmony gives women the knowledge, tools, and confidence to rebalance their hormones, master their metabolism, and become the boss of their own body. From thyroid disorders, hormonal imbalances, gut disorders, to navigating the best 'diet' plan-- this guide serves as the
Acute Medicine offers an accessible and concise guide to the practical management of all acute medical problems likely to be encountered in the emergency department, ambulatory care centre, acute medical unit or on the wards.Reflecting the maturation of acute medicine as a separate specialty, the
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: 'Keep It Simple.' In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics
An Introduction to the Theory of Knowledge, 2nd Edition guides the reader through the key issues and debates in contemporary epistemology. Lucid, comprehensive and accessible, it is an ideal textbook for students who are new to the subject and for university undergraduates. The book is divided into
Escrito por mais de 120 praticantes de gerenciamento de dados, o guia DAMA(R) que estabelece um corpo de conhecimento em gerenciamento de dados (DMBOK(R)) a mais impressionante compila o dos princ pios do gerenciamento de dados e melhores pr ticas j montadas. Este guia oferece para o
A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the
Introduction to Human Resource Management is a comprehensive and accessible guide to the subject of HRM. Drawing on the authors' experiences in both the public and private sectors and underpinned by academic theory, this textbook follows the logical sequence of the employment cycle and shows how
A comprehensive and beautifully illustrated guide to understanding the humours of the body and balancing them with plant medicine. This in-depth textbook explores the traditional art of restoring health by balancing the four humours of the body and explains how this healing wisdom can be used for
Greg Carey's guide equips readers to develop their own informed assessments of Luke's Gospel. The book begins with an inductive exposition of Luke's singular approach to composing a story about Jesus, examining its use of Mark, clues to its social setting, and its distinctive literary strategies