Strategic Advertising Management (Percy Larry)(Paperback)

Strategic Advertising Management (Percy Larry)(Paperback)

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication

Advertising Media Planning: A Brand Management Approach (Kelley Larry D.)(Paperback)

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must

Strategic Performance Management: A Managerial and Behavioral Approach (De Waal Andre)(Paperback)

Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational behaviour, to analyse and improve the link between organizational strategy, systems of planning and control, and performance-driven behaviour. By assessing market

Advanced Strategic Management: A Multi-Perspective Approach (Jenkins Mark)(Paperback)

Advanced Strategic Management builds on prior knowledge of strategic decision making and is intended to compliment general strategy texts by providing an 'umbrella view' of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is

Armstrong's Handbook of Strategic Human Resource Management: Improve Business Performance Through Strategic People Management (Armstrong Michael)(Paperback)

Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples

Contemporary Strategic Management (Pettinger Richard)(Paperback)

Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a

Strategic Sourcing and Category Management: Lessons Learned at Ikea (Carlsson Magnus)(Paperback)

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing

Global Strategic Management (Frynas Jedrzej George)(Paperback)

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Each chapter offers a diverse range of case

Fashion Management: A Strategic Approach (Varley Rosemary)(Paperback)

The first strategic management text catering specifically for students hoping to work in the fashion

ITIL Capacity Management (paperback) (Klosterboer Larry)(Paperback / softback)

Strategic Innovation Management. Joe Tidd, John Bessant (Tidd Joe)(Paperback)

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as

Strategic Management - Awareness and Change (Martin Frank)(Paperback / softback)

E3 STRATEGIC MANAGEMENT - REVISION CARDS (Kaplan Publishing)(Paperback / softback)

Strategic Brand Management - A European Perspective (Keller Kevin)(Paperback / softback)

Strategic Market Management - Global Perspectives (Aaker David A.)(Paperback / softback)

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and

Strategic Management - The Indian Context (Srinivasan R.)(Paperback / softback)

Provides an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector

Strategic Human Resource Management: A Balanced Approach (Boselie Paul)(Paperback / softback)

E3 STRATEGIC MANAGEMENT - EXAM PRACTICE KIT (Kaplan Publishing)(Paperback / softback)

Strategic Management: Theory & Cases: An Integrated Approach (Hill Charles W. L.)(Paperback)

MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and

Strategic Management: Concepts and Cases: Competitiveness and Globalization (Hitt Michael a.)(Paperback)

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS

Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability (O'Brien Jonathan)(Pevná vazba)

Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers to deliver value and cost savings when sourcing and purchasing. Now in its fourth edition, this text has cemented its

Strategic Management and Competitive Advantage: Concepts Global Edition (Barney Jay)(Paperback / softback)

Essential Challenges of Strategic Management (Rouse William B.)(Pevná vazba)

Essential Challenges of Strategic Management widmet sich den wichtigsten strategischen Herausforderungen und Problemen, mit denen F hrungskr fte und Senior Manager konfrontiert werden. Autor William Rouse diskutiert hier eine Reihe von Methoden und Verfahren, ohne sich jedoch auf eine spezielle

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (Barney Jay)(Paperback / softback)