Short Introduction to Strategic Management (Andersen Torben Juul)(Paperback)

Short Introduction to Strategic Management (Andersen Torben Juul)(Paperback)

Short Introduction to Strategic Management (Andersen Torben Juul)(Paperback)

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Short Introduction to Strategic Management (Andersen Torben Juul)(Paperback) - popis produktu

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives

Produkt Short Introduction to Strategic Management (Andersen Torben Juul)(Paperback) má EAN kód 9781107671355.

Short Introduction to Strategic Management (Andersen Torben Juul)(Paperback) - parametry produktu

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EAN9781107671355

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