Rethinking Prestige Branding: Secrets of the Ueber-Brands (Schaefer Wolfgang)(Paperback)

Rethinking Prestige Branding: Secrets of the Ueber-Brands (Schaefer Wolfgang)(Paperback)

Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally. With insights from

Lean Branding: Creating Dynamic Brands to Generate Conversion (Busche Laura)(Paperback)

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll

Martketing: The Heart and the Brain of Branding (Sanchez Lamelas Javier)(Paperback)

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles

Fashion Brands: Branding Style from Armani to Zara (Tungate Mark)(Paperback)

Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right. This third edition of

Aaker on Branding: 20 Principles That Drive Success (Aaker David)(Paperback)

'Aaker on Branding' presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand

Rethinking American Grand Strategy (Borgwardt Elizabeth)(Paperback)

A wide-ranging rethinking of the many factors that comprise the making of American Grand Strategy. What is grand strategy? What does it aim to achieve? And what differentiates it from normal strategic thought--what, in other words, makes it grand? In answering these questions, most scholars have

Disenchanted Night: The Industrialization of Light in the Nineteenth Century (Schivelbusch Wolfgang)(Paperback)

Wolfgang Schivelbusch tells the story of the development of artificial light in the nineteenth century. Not simply a history of a technology, Disenchanted Night revelas the ways that the technology of artificial illumination helped forge modern consciousness. In his strikingly illustrated and

Gestalt Psychology: The Definitive Statement of the Gestalt Theory (Kohler Wolfgang)(Paperback)

Wolfgang Koehler (1887-1967) was one of the founders of Gestalt psychology, the influential school that argues that perception is best understood as an organized pattern rather than as separate parts. This book presents Koehler's statement of Gestalt

Audio Branding: Using Sound to Build Your Brand (Minsky Laurence)(Paperback)

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car

Rethinking Philosophy in Light of the Bible: From Kant to Schopenhauer (Polka Brayton)(Paperback)

Rethinking Philosophy in Light of the Bible analyzes the ideas that are central to the philosophy of Kant, Hegel, and Kierkegaard in order to show that they are biblical in origin, both ontologically and historically. Brayton Polka argues that Schopenhauer has an altogether false conception of the

Brand Sense: Sensory Secrets Behind the Stuff We Buy (Lindstrom Martin)(Paperback)

The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing 'new car' aroma? Or that Kellogg's

Vietnam: Rethinking the State (Gainsborough Martin)(Paperback)

Vietnam: Rethinking the State offers an exciting and up-to-date look at the politics of this fascinating country as it seeks to make the transition from war-torn economic backwater to a dynamic and modern society. The book argues for a move away from the commonly associated idea of 'reform',

Neurology Secrets (Kass Joseph S.)(Paperback)

Part of the bestselling Secrets Series, the updated sixth edition of Neurology Secrets continues to provide an up-to-date, concise overview of the most important topics in neurology today. It serves as a comprehensive introduction for medical students, physician assistants, and nurse practitioners,

House of Secrets: The Many Lives of a Florentine Palazzo (Levy Allison)(Paperback)

A look into the tantalizing secrets of Florence's Palazzo Rucellai. House of Secrets tells the remarkable story of Palazzo Rucellai from behind its celebrated fa ade. The house, beginning with its piecemeal assemblage by one of the richest men in Florence in the fifteenth century, has witnessed

Rethinking Public Relations: Persuasion, Democracy and Society (Moloney Kevin)(Paperback)

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of

Adult Children Secrets of Dysfunctional Families: The Secrets of Dysfunctional Families (Friel John)(Paperback)

Brand Tuned: The New Rules of Branding, Strategy and Intellectual Property (Smith Shireen)(Paperback)

The Other Brands of Gibson: A Complete Guide (Fox Paul)(Paperback)

This text is a complete guide to all brands Gibson produced, complete with detailed descriptions, photos and rare examples of existing instruments from collectors around the

Rethinking Tragedy (Felski Rita)(Paperback)

This groundbreaking collection provokes a major reassessment of the significance of tragedy and the tragic in late modernity. A distinguished group of scholars and theorists extends the discussion of tragedy beyond its usual parameters to include film, popular culture, and contemporary politics

The Secrets of Alchemy (Principe Lawrence M.)(Paperback)

In The Secrets of Alchemy, Lawrence M. Principe, one of the world's leading authorities on the subject, brings alchemy out of the shadows and restores it to its important place in human history and culture. By surveying what alchemy was and how it began, developed, and overlapped with a range of

Peacock Summer (Richell Hannah)(Paperback / softback)

A compelling story of secrets and lies from the bestselling author of The Secrets of the Tides and The Shadow

Sunlight Hours - Three women united by the secrets of a river . . . (Caugant Caroline)(Paperback / softback)

Three generations of women united by the secrets of a

The Secrets of Us (Berry Lucinda)(Paperback)

Dangerously addictive, The Secrets of Us is a pulse-pounding exploration of a disturbed psyche and the bond between two sisters desperate to escape a troubled past.Foster sisters Krystal and Nichole have always been there for each other, so when Nichole is committed to a psychiatric hospital after

Rethinking the Colonial State (Rud Sren)(Paperback)

Studies of colonialism and empire have increasingly drawn attention to the problem of conceptualizing the political logic of colonial projects and the circumstances of state formation in colonial contexts. However, the nature and workings of the colonial state remains under-theorized and