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Invisible Influence: The Hidden Forces That Shape Behavior (Berger Jonah)(Paperback)
From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we
The New York Times bestseller that explains why certain products and ideas become popular. 'Jonah Berger knows more about what makes information 'go viral' than anyone in the world.' --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical
How Genes Influence Behavior 2e takes a personal and lively approach to the study of behavioral genetics, providing an up-to-date and accessible introduction to a variety of approaches and their application to a wide range of disorders, and modeling a critical approach to both methods and results
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents
This anthology explores alternative and parallel influences that shape the culture of ballet. The 'we' of ballet is complex, encompassing individuals and communities, often marginalized, who contribute to discourses about ballet beyond the mainstream White, patriarchal, Eurocentric, heterosexual
A groundbreaking look at how group expectations unify black Americans in their support of the Democratic party Black Americans are by far the most unified racial group in American electoral politics, with 80 to 90 percent identifying as Democrats--a surprising figure given that nearly a third now
A book about how to make change happen - in business, in communities and in the
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases
A revelatory collection of poems by Asiya Wadud that document the forces that shape the human body in movement and explore the continuum and conditions of how knowledge is enacted. Through a series of transmissions and proposals, the poems in No Knowledge Is Complete Until It Passes Through My Body
Malls, stadiums, and universities are actually liturgical structures that influence and shape our thoughts and affections. Humans--as Augustine noted--are 'desiring agents,' full of longings and passions; in brief, we are what we love.James K. A. Smith focuses on the themes of liturgy and desire in
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from
Yet groundbreaking research suggests that changes in lifestyle and diet can greatly influence our genetic predispositions to disease and certain physical and psychological behaviours. Moreover, the adoption of ancient Vedic practices such as yoga and meditation can create genetic mutations that
'Patten's East and West is a must for anyone who wants to understand the forces that will shape the world of the 21st century.' New York
'Poignant....important and illuminating.'--The New York Times Book Review 'Groundbreaking.'--Bryan Stevenson, New York Times bestselling author of Just Mercy From one of the world's leading experts on unconscious racial bias come stories, science, and strategies to address one of the central
Pack your cutlass and blunderbuss--it's time to go a-pirating! The Invisible Hook takes readers inside the wily world of late seventeenth- and early eighteenth-century pirates. With swashbuckling irreverence and devilish wit, Peter Leeson uncovers the hidden economics behind pirates' notorious,
The Combination of Stellar Influences is a well-known and popular book that explains the development of cosmobiology, which uses the 90-degree dial, and teaches the methods of this progressive school of astrology. Through the interpretation of the stellar bodies and other astronomical points in the
The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms
How did a single 'genesis event' create billions of galaxies, black holes, stars and planets? How did atoms assemble -- here on earth, and perhaps on other worlds -- into living beings intricate enough to ponder their origins? What fundamental laws govern our universe?This book describes new
A fascinating exploration of the powerful forces that shape who we choose to listen to and believe, why talented and qualified people are ignored, and how these 'messengers' influence society. We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are
Astrological theory implies a relation between vocation and birth horoscopes. This work validates the existence of a correlation between the state of the solar system and human
Leading philosopher's guide to the ideas that will shape the 21st century 'Ideas are the cogs that drive history, and understanding them is half way to being aboard that powerful juggernaut rather than under its wheels'. This is a book that celebrates the power of ideas: thought can, and does,
Updated, with new research and over 100 revisions Ten years later, they're still talking about the weather! Kate Fox, the social anthropologist who put the quirks and hidden conditions of the English under a microscope, is back with more biting insights about the nature of Englishness. This updated