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A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform ourA new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases
How Genes Influence Behavior 2e takes a personal and lively approach to the study of behavioral genetics, providing an up-to-date and accessible introduction to a variety of approaches and their application to a wide range of disorders, and modeling a critical approach to both methods and results
The transformative wave of Darwinian insight continues to expand throughout the human sciences. While still centered on evolution-focused fields such as evolutionary psychology, ethology, and human behavioral ecology, this insight has also influenced cognitive science, neuroscience, feminist
Learn how to navigate the world of science through mind
The psychology classic--a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled--from one of the most influential behaviorists of the twentieth century and the author of Walden Two. 'This is an important book,
How the science of unselfish behavior can promote law, order, and prosperity Contemporary law and public policy often treat human beings as selfish creatures who respond only to punishments and rewards. Yet every day we behave unselfishly--few of us mug the elderly or steal the paper from our
Geared toward readers unfamiliar with complex numbers, this text explains how to solve the kinds of problems that frequently arise in the applied sciences, especially electrical studies. To assure an easy and complete understanding, it develops topics from the beginning, with emphasis on
Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic
In the spirit of Thinking, Fast and Slow, a groundbreaking look at the science of learning -how it's transforming education and how we can use it to discover our true potential, as individuals and across society by a renowned MIT
The beauty of science may be pure and eternal, but the practice of science costs money. And scientists, being human, respond to incentives and costs, in money and glory. Choosing a research topic, deciding what papers to write and where to publish them, sticking with a familiar area or going into
How perceptive are cats to the good (or bad) behavior of humans? How do they differ from breed to breed? Are some left handed and some right-handed? How can you tell if your pet is lonely? And just how similar is your cat to a tiger? In WHAT YOUR CAT IS THINKING the researcher, biologist and author
How perceptive are dogs to the good (or bad) behavior of humans? How do they differ from breed to breed? Are some left handed and some right-handed? How can you tell if your pet is lonely? And just how similar is your dog to a wolf? In WHAT YOUR DOG IS THINKING the researcher, biologist and author
Philosophy matters for the social sciences. Our world faces ever more complex and hazardous problems and, social science ontology and methods need to be adequate to the changing nature of the social realm. Imagination and new ways of thinking are crucial to the social sciences. Based on Daniel
The success of nearly all public- and private-sector policies hinges on the behavior of individuals, groups, and organizations. Today, such behaviors are better understood than ever, thanks to a growing body of practical behavioral science research. However, policymakers often are unaware of
Consciousness concerns awareness and how we experience the world. How does awareness, a feature of the mental world, arise from the physical brain? Is a dog conscious, or a jellyfish, and what explains the difference? How is consciousness related to psychological processes such as perception and
Edited by three leading authorities on nonverbal behavior, this book examines state-of-the-art research and knowledge regarding nonverbal behavior and applies that scientific knowledge to a broad range of fields. The editors present a true scientist-practitioner model, blending cutting-edge
How complex systems theory sheds new light on the adaptive dynamics of viral populationsViruses are everywhere, infecting all sorts of living organisms, from the tiniest bacteria to the largest mammals. Many are harmful parasites, but viruses also play a major role as drivers of our evolution as a
This accessible text examines how the science of autonomy and adaptation informs all family therapy approaches and discusses how clinicians can use this science to improve their practice. Uniquely focussing on how to integrate science as well as theory into clinical practice, the book provides
From the bestselling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world. Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award Over the past two
Exploring the meanings of morphemes and how they combine to form the meanings of complex words, this book examines derived words (writer, unionize), compounds (dog bed, truck driver), and words formed by conversion. Using a series of case studies from English, Rochelle Lieber analyzes the lexical
This book tells how quantitative ideas of chance have transformed the natural and social sciences as well as everyday life over the past three centuries. A continuous narrative connects the earliest application of probability and statistics in gambling and insurance to the most recent forays into
Behind the euphoric narrative of India as an emerging world power lies a complex and evolving relationship between science and religion. Evoking the rich mythology of comingled worlds where humans, animals, and gods transform each other and ancient history, Banu Subramaniam demonstrates how Hindu