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Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.' -Joseph Sugarman, author of Triggers 'I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.' -David Garfinkel, author of Advertising Headlines That Make You Rich 'I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite.
Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want
Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In
In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and
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Learn how to write creatively with this comprehensive and practical course. The only comprehensive Creative Writing title on the market that goes beyond introducing the basic genres to offering a complete journey along the writing path, including material on editing, redrafting and polishing a
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Increase your TOEFL iBT score by increasing your speaking and writing scores. How? By using the strategy called argument mapping. Why argument mapping? Because the TOEFL iBT speaking and writing sections are all argument-based tasks. That means if you want high speaking and writing scores, you must
DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important
Knowing how to stay on top of stress is a vital life skill. Manage Your Stress equips you with practical, effective techniques to manage life at uni in a stress-free way. Recognise and understand your body's response to causes of stress Learn techniques for changing stressful thinking patterns
Reflecting thoughtfully on your work is vital for improving your own self-awareness, effectiveness, and professional development. This newly updated Fifth Edition explores reflective writing as a creative and dynamic process for this critical inquiry. This bestselling book has been used worldwide
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media
Doing business nowadays often means globally, whether with clients, customers, or business partners. Communicating your message effectively--online or in person--has become a must. If you want the best outcome, you must serve the growing need for cultural training that links awareness to action
Discover how to reprogram your biology and thinking, and break the habit of being yourself so you can truly change your mind and life.Bestselling author, international speaker, chiropractor, and renowned researcher of epigenetics, quantum physics, & neuroscience, Dr. Joe Dispenza shares that you
Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.Learn from real-world examples and interviews with people who put these
Uncover your hidden assets and discover how to fill each day with both excitement and a profound sense of satisfaction--from the bestselling author of How to Win Friends & Influence People. We all have bad days at work, no matter how much we may love our job. In this classic book, Dale Carnegie
Increase the awareness of your customer's behavior to survive and excel within your industry.One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex
Unlock your healing power with chakra meditation. Your chakras are your body's vital energy centers, and their health can impact your physical and mental wellbeing. Drawing on rich traditions and hundreds of years of knowledge, Essential Chakra Meditation shows you that practicing intention and
What happened to Joe, and how the pair dealt with the psychological traumas that resulted when Simon was forced into the appalling decision to cut the rope, makes not only an epic of survival but a compelling testament of
Are you confused by the feedback you get from your academic teachers and mentors?This clear and accessible guide to decoding academic feedback will help you interpret what your lecturer or research supervisor is really trying to tell you about your writing--and show you how to fix it. It will help
LEARN HOW TO GET STARTED IN CREATIVE WRITING AND WRITE WITH CONFIDENCE AND FLAIR. Get Started in Creative Writing will help writers at the very beginning of their creative journey to gain confidence and find inspiration, and then support you in the completion of your first pieces of creative