Nejnižší cena za posledních 60 dní: 314 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook
Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers
How to Build a Motorcycle leads you through all the key stages - from initially finding the right project for your skill level, to sourcing a base bike and safely taking on some full-on bike-building tasks. With clear, easy-to-follow instructions, proper advice and specially commissioned
Criminal Capital is an engaging but authoritative account of how financial structures and products can and are being used to evade proper scrutiny and enable criminal activity and what can be done about it. Based on the analysis of the financial methods that are frequently used by criminals, it
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies
Let's build a house! But what comes first? A step-by-step look at how a house is constructed by real-life engineer Mike Lucas and gorgeously illustrated by Daron
When you finish reading this book, you?ll understand just what you need to do to build a terrific boat. A boat that is lightweight, forever appealing to the eye, a boat that doesn?t leak and doesn?t require much in the way of upkeep. And, because the book is clearly written and heavily illustrated
Sally Coulthard is a well-known shed expert who runs her own shed
This beautifully illustrated hardback explores the incredible world of animal architects. Children can lift the flaps and open gatefolds to discover amazing animal homes up high, underground, on land and under the sea. From spider webs and rabbit warrens, to bird nests and ant colonies, we reveal
When the winds of change blow, some people build walls and others build windmills. In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret
Dale Carnegie Training's LEAD! is for new leaders and seasoned leaders alike who want to learn how to become a friendlier person, how to win people to their way of thinking, and most importantly, how to be a successful leader
Learn how to design, build and customise 20 mini-projects in Minecraft, from firefighter planes and deep-sea submarines to hidden bunkers and mini arcade
Learn how humans have built dwellings to suit all kinds of
A girl's efforts to build a robot friend go comically awry when the robot attempts world domination in this witty metaphor for the ups and downs of friendship
This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces.With this book, executives,
Author built wooden boats for over 50 years and shares his knowledge about traditional, practical, plank-on-frame boat construction. Literate, warm, encouraging, insightful. Wonderfully illustrated by Sam
Internationally acclaimed thought-leader Jonathan Sacks demonstrates how we can build a strong collective morality for the modern
This book provides professionals with the confidence and know how to build a complete substance misuse programme and deliver it within their respective workplace, regardless of sector or discipline. Organisations are frequently in the dark about their rights and obligations where substance misuse
Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Both are striving to become world class in markets where technology is moving fast and market change is moving even faster. Both are responding urgently to the challenge of
Who were the ancient Egyptians? Why did they build pyramids and how were mummies made? These and other questions are answered with short, informative text, vivid, full colour illustrations and photographs on every page
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we
A compelling and definitive account of why we need to radically rethink our approach to dealing with catastrophic events Catastrophic events such as 9/11, Hurricane Katrina, and the Tohoku 'Triple Disaster' of earthquake, tsunami, and nuclear meltdown that hit the eastern seaboard of Japan in 2012