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How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies
Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are
How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we
Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers
The essential guide to making customer experience the ultimate competitive
A true master of fantasy, imaginary realist Woodroffe creates paintings inspired by the mysteries of life and nature. This title shows the artist's creativity with a collection of artwork, and provides artist notes about context and
Thanks to social media, we are bombarded by perfect interiors, images that aren't attainable because they have been styled to the point where they bear no resemblance to reality. These interiors may be stunning, but they aren't an honest reflection of how we really live. Life Unstyled is about
Art Deco Knits aims to inspire the modern knitter to create a vintage-inspired wardrobe, or simply add a touch of Art Deco glamour to their knitting. Featuring valuable information on styles and silhouettes, fabrics and finishing techniques, this beautifully illustrated book celebrates the joy to
How have bats and cheetahs inspired new modes of transport? There's no limit to the inspiration of the great outdoors. Learn about some of the best new modes of transport that have been inspired by the natural
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the
How do you design your life? New Rural: Where to Find It and How to Create It is an interiors book for a new way of living that combines the space and freedom of rural existence with the connections and opportunities of the modern world.This stunning photo-filled hardback is a guide for those
Criminal Capital is an engaging but authoritative account of how financial structures and products can and are being used to evade proper scrutiny and enable criminal activity and what can be done about it. Based on the analysis of the financial methods that are frequently used by criminals, it
Inspired Thinking is an innovative way of discovering new ideas to achieve meaningful success. When someone or something inspires you, it pushes and propels you to do something new or different. It gives you new ideas and a strong feeling of enthusiasm and excitement. And this is the key point of
Fun and easy recipes inspired by favorite Pok mon characters Create delicious dishes that look like your favorite Pok mon characters--from desserts to pizza--with more than 35 fun, easy recipes. Make a Pok ball sushi roll, Pikachu ramen or mashed Meowth potatoes for your next party, weekend