Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba)

Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba)

Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba)

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Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba) - popis produktu

Supercharge your marketing strategy with data analytics

In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.

Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics.

Miller and Lim show marketers where to start by leveraging their decades of

Produkt Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba) popisuje EAN kód 9781119701217.

Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba) - parametry produktu

Data-First Marketing: How to Compete and Win in the Age of Analytics (Miller Janet Driscoll)(Pevná vazba) - historie ceny a dostupnosti

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