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Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics.
Miller and Lim show marketers where to start by leveraging their decades of
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap
Provides innovative insights into the prevailing challenges in data analytics and its application on social media and focuses on various machine learning and deep learning techniques in improving practice and research. Topics examined include collaborative filtering, data visualization, and edge
Data Science and Analytics explores the solutions to problems in society, environment and in industry. With the increase in the availability of data, analytics has now become a major element in both the top line and the bottom line of any organization. This book explores perspectives on how big
In a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context. Salesforce marketing maven Mathew Sweezey explains 'the context marketing revolution' and provides new rules for marketing in a
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to
Artificial Intelligence is transforming every industry, but if you want to win with AI, you have to put it first on your priority list. AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and
This book provides users with cutting edge methods and technologies in the area of big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field. The authors present comprehensive educational resources on big
Physical retail isn't dead--but boring retail is Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the covid-19 downturn and thrive in the years to come. Digital technology has profoundly altered the competitive landscape for retailers. Although the
A comprehensive overview of data science covering the analytics, programming, and business skills necessary to master the discipline Finding a good data scientist has been likened to hunting for a unicorn: the required combination of technical skills is simply very hard to find in one person. In
Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best 'swiss army knife' we have for answering these kinds
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist itAlgorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we
An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity
Praise for Mastering the Complex Sale 'Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.' --Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin 'This is the first
From an acclaimed author and illustrator: Enjoy this tribute to Former First Lady Michelle Obama and her contributions to building the healthy future that America's children deserve. Former First Lady Michelle Obama had an idea. A big, inspiring, and exciting idea She would grow the largest
Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers,
Explore why -- now more than ever -- the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune
If you want to learn about data analytics and data mining then keep reading...2 comprehensive manuscripts in 1 book Data Analytics: An Essential Beginner's Guide To Data Mining, Data Collection, Big Data Analytics For Business, And Business Intelligence Concepts Data Mining: The Data Mining Guide
How the data revolution is transforming biotech and healthcare--and why you can't afford to let it pass you by We are living through a time when the digitization of health and medicine is becoming a reality, with new abilities to improve outcomes for patients as well as the efficiency and success
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and