Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Coleman Darren)(Paperback)

Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Smilansky Shirra)(Paperback)

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about

Fashion Promotion: Building a Brand Through Marketing and Communication (Moore Gwyneth)(Paperback)

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging

The Human Centered Brand: A Practical Guide to Being Yourself in Business (Dunato Nela)(Paperback)

Promote your business with clarity, ease, and authenticity.The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.If you're a writer, marketing consultant, creative agency

Touch: Building Your Brand in the Experience Economy (Dietzel Jrg)(Paperback)

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences 'the new luxury'. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand

Fashion Business Manual - An Illustrated Guide to Building a Fashion Brand(Pevná vazba)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Keller Kevin)(Paperback / softback)

How to Start a Law Firm - A Practical Guide to Offering Legal Services (Sylvester Darren)(Paperback / softback)

Optimizing Small Multi-Rotor Unmanned Aircraft: A Practical Design Guide (Prior Stephen)(Pevná vazba)

This design guide was written to capture the author's practical experience of designing, building and testing multi-rotor drone systems over the past decade. The lack of one single source of useful information meant that the past 10 years has been a steep learning curve, a lot of self-tuition and

Tiny House Building (Hollway Katy)(Paperback)

Tiny House building - A practical guide from garage conversion to tiny house This is a guide that takes you through the real life conversion of a single skinned garage to a well-designed and warm tiny house. It contains detailed information on creating plans, budgeting, work schedules, building

Practice Makes Perfect German Sentence Builder (Swick Ed)(Paperback)

The go-to sentence-building guide now includes a brand-new, fully comprehensive review chapter You've learned the fundamentals of German grammar, like spelling, word meanings, and parts of speech. Now it's time to take the next step and put them all together to communicate complete ideas. Practice

No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying I (Kennedy Dan S.)(Paperback)

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.This book isn't about buying brand power. It's about getting a highly valuable

Practice Makes Perfect Spanish Sentence Builder, Second Edition (Nissenberg Gilda)(Paperback)

The go-to sentence-building guide now includes a brand-new, fully comprehensive review chapter!You've learned the fundamentals of Spanish grammar, like spelling, word meanings, and parts of speech. Now it's time to take the next step and put them all together to communicate complete ideas. Practice

Alan Titchmarsh How to Garden: Growing Roses (Titchmarsh Alan)(Paperback)

From classic to brand-new varieties, Alan Titchmarsh presents the complete practical guide to roses The favorite flower of many gardeners, the rose never goes out of fashion. In this definitive guide, Alan Titchmarsh explains how to grow and care for roses in the garden. He covers all the essential

Social Acupuncture: A Guide to Suicide, Performance and Utopia (O'Donnell Darren)(Paperback)

Theatre doesn't have much relevance anymore. Or so acclaimed playwright Darren O'Donnell tells us. The dynamics of unplanned social interaction, he says, are far more compelling than any play he could produce. So his latest show, A Suicide-Site Guide to the City, isn't really a show; it's an

How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity (Geyrhalter Fabian)(Paperback)

This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a brand platform Step 2 (Chapter 2): Devise a brand name Step 3 (Chapter 3): Design your brand's identity Step 4 (Chapter 4): Craft your brand atmosphere touch points Most

Practice Makes Perfect English Sentence Builder, Second Edition (Swick Ed)(Paperback)

The go-to sentence-building guide now includes a brand-new, fully comprehensive review chapter You've learned the fundamentals of English grammar, like spelling, word meanings, and parts of speech. Now it's time to take the next step and put them all together to communicate complete ideas. Practice

Universal UX Design: Building Multicultural User Experience (Ferreira Alberto)(Paperback)

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one

Building Strong Brands (Aaker David A.)(Paperback / softback)

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking

Audio Branding: Using Sound to Build Your Brand (Minsky Laurence)(Paperback)

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car

BRAND YOU! Master Your Social Media: A Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal Brand (Huth Diane)(Paperback)

BRAND YOU Master Your Social MediaA Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal BrandThis ebook will walk you step-by-step through the secrets of how to create a strong personal brand using digital and social media and online tools. It's essential to

Introduction to the Alexander Technique: A Practical Guide for Actors (Connington Bill)(Paperback)

Introduction to the Alexander Technique, part of the brand-new Acting Essentials series, is the first textbook about the Alexander Technique written specially for undergraduates. This eight-week program can be taught over the course of half a semester, a full semester, or dipped into as needed to

Reflective Practice for Healthcare Professionals: A Practical Guide (Taylor Beverley Joan)(Paperback)

''This detailed, practical guide to reflective practice has relevance to all healthcare practitioners. Taylor offers readers her REFLECT model to guide them through the process of reflection... Throughout she uses a wide variety of techniques to explain and illustrate what to expect and how to

Mastering Salesforce Devops: A Practical Guide to Building Trust While Delivering Innovation (Davis Andrew)(Paperback)

This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software/Platform as a Service (SaaS/PaaS), and the DevOps movement. While SaaS and PaaS allow companies to invest in their core competencies rather

Binge Marketing: The Best Scenario for Building Your Brand (Postma Carlijn)(Paperback)

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and