Advanced Brand Management -- 3rd Edition: Building and Activating a Powerful Brand Strategy (Temporal Paul)(Pevná vazba)

Advanced Brand Management -- 3rd Edition: Building and Activating a Powerful Brand Strategy (Temporal Paul)(Pevná vazba)

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Keller Kevin)(Paperback / softback)

Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba)

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech (Smith Brian D.)(Pevná vazba)

Brand Therapy is a 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning

Bank Valuation and Value Based Management: Deposit and Loan Pricing, Performance Evaluation, and Risk, 2nd Edition (Dermine Jean)(Pevná vazba)

The definitive guide to complying with the brand-new Basel III requirements and creating sustainable value With the Final Standard of Basel III published and implementation deadlines set, there's no better time for the revised and updated edition of the cornerstone resource bankers, bank

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Yohn Denise Lee)(Pevná vazba)

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all

Employer Brand Management: Practical Lessons from the World's Leading Employers (Mosley Richard)(Pevná vazba)

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated

Sparrow Rising (Skyborn #1) (Khoury Jessica)(Pevná vazba)

Jessica Khoury brings her masterful world-building and emotional depth to a brand-new fantasy series. In a world where everyone is born with wings, stone monsters prowl the skies, hunting those who dare to fly too high.In the Clandoms, everyone is born with wings, with tight-knit communities formed

Moult and Ageing of European Passerines: Second Edition (Jenni Lukas)(Pevná vazba)

A brand-new, completely revised second edition of Jenni and Winkler's classic guide, updated and improved for the next generation of ringers and professional ornithologists. Lukas Jenni and Raffael Winkler have studied moult across a wide range of bird species for decades, and in this book bring

B2B Brand Management (Kotler Philip)(Pevná vazba)

This book is one of the first to probe deeply into the art and science of branding industrial products. As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of consumer

Paul Rand: Inspiration and Process in Design (LOGO and Branding Legend Paul Rand's Creative Process with Sketches, Essays, and an (Heller Steven)(Pevná vazba)

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major

Obsessed: Building a Brand People Love from Day One (Heyward Emily)(Pevná vazba)

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the

Haynes Explains Marriage: All Models - From I Do to on and on - Handling - Management - Conversions (Starling Boris)(Pevná vazba)

Written by bestselling author Boris Starling, Marriage is one of the first titles in the brand new Haynes Explains series. A light-hearted and entertaining take on the classic workshop manual, it contains everything you'd expect to see including exploded views, flow charts, fault diagnosis and the

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy (Reiman Joey)(Pevná vazba)

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization (Morgan Adam)(Pevná vazba)

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in

Pathfinder RPG Bestiary 3 (Special Edition) (P2) (Paizo Publishing)(Pevná vazba)

With more than 300 classic and brand-new monsters, this 320-page beautifully illustrated hardcover rulebook completes the collection of creatures begun in the first two Pathfinder Bestiary volumes. From classic creatures like clockworks and tooth fairies, returning favorites like imperial dragons

English File Intermediate Teacher´s Book with Test and Assessment CD-ROM - Christina Latham-Koenig, C. Oxengen, Paul Selingson

A new edition of the best-selling English File, improved throughout with brand new digital components to use inside and outside the classroom. English File Third edition – the best way to get your students talking. The English File concept remains the same – fun, enjoyable lessons which get

Ralph Lauren: Revised and Expanded Anniversary Edition (Lauren Ralph)(Pevná vazba)

The landmark volume celebrating the life and work of Ralph Lauren--the vision of the brand as told and presented by Lauren himself--in a smaller, more portable edition, with additional photographs updated to the present. In this visually stunning book, Lauren speaks candidly about himself and his

Fantastic Beasts and Where to Find Them (Hogwarts Library Book) (Rowling J. K.)(Pevná vazba)

A brand new edition of this essential companion to the Harry Potter stories, with a new foreword from J.K. Rowling (writing as Newt Scamander), and 6 new beasts Fantastic Beasts and Where to Find Them, Newt Scamander's classic compendium of magical creatures, has delighted generations of wizarding

New Horizons in Management, Leadership and Sustainability: Innovative Case Studies and Solutions for Emerging Economies (Dhiman Satinder)(Pevná vazba)

1. Position of Sri Lankan Products in the Global Market: A Comparison of Brand Values.- 2. The Effect of Corporate Social Performance on Firm Financial Performance: The Moderating Effect of Ownership Concentration.- 3. The Moderating Role of Firm Size to Capital Structure-Financial Performance

English File Third Edition Upper Intermediate Workbook with Answer Key - Clive Oxenden, Christina Latham-Koenig, Paul Selingson

A new edition of the best-selling English File, improved throughout with brand new digital components to use inside and outside the classroom. English File Third edition – the best way to get your students talking. The English File concept remains the same – fun, enjoyable lessons which get

Hugh Johnson Pocket Wine 2022 - The new edition of the no 1 best-selling wine guide (Johnson Hugh)(Pevná vazba)

The brand new edition of the unrivalled and bestselling annual, Hugh Johnson's Pocket Wine

The Deductions of Colonel Gore (Detective Club Crime Classics) (Brock Lynn)(Pevná vazba)

This brand new edition of the first novel to feature the officer and gentleman detective Colonel Wickham Gore includes the first ever reprint of the only Colonel Gore novella, Too Much

The Gifts of Imperfection: 10th Anniversary Edition: Features a New Foreword and Brand-New Tools (Brown Bren)(Pevná vazba)

In hardcover for the first time, this tenth-anniversary edition of the game-changing #1 New York Times bestseller features a new foreword, discussion guides, and a creative journal. For over a decade, Bren Brown has found a special place in our hearts as a gifted mapmaker and a fellow traveler