Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech (Smith Brian D.)(Pevná vazba)

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech (Smith Brian D.)(Pevná vazba)

Brand Therapy is a 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech (Smith Brian D.)(Paperback)

Brand Therapy is a 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning

Current Therapy in Exotic Pet Practice (Mitchell Mark)(Pevná vazba)

This brand-new, full-color reference is a foundational text for veterinarians and veterinary students learning about companion exotic animal diseases. Organized by body system, Current Therapy in Exotic Pet Practice walks students through the most relevant information concerning the diagnosis and

Techniques and Interventions for Play Therapy and Clinical Supervision, 1 volume (Fazio-Griffith Laura Jean)(Pevná vazba)

The use of techniques and interventions for play therapy during the supervision process for graduate and post-graduate counselors provides a host of benefits for the counseling student, post-graduate intern, and supervisor. The counselor in training is able to experientially integrate theory with

Advanced Brand Management -- 3rd Edition: Building and Activating a Powerful Brand Strategy (Temporal Paul)(Pevná vazba)

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and

Journeys in Natural Dyeing: Techniques for Creating Color at Home (Vejar Kristine)(Pevná vazba)

Design Roadmapping: Guidebook for Future Foresight Techniques (Simonse Lianne)(Pevná vazba)

Design Roadmapping is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it. This guidebook teaches you how to create a roadmap. It outlines the origins, design

Dune: The Lady of Caladan (Herbert Brian)(Pevná vazba)

From Brian Herbert and Kevin J. Anderson, Dune: The Lady of Caladan is a brand new novel in the internationally bestselling Dune series. Lady Jessica, mother of Paul, and consort to Leto Atreides. The choices she made shaped an empire, but first the Lady of Caladan must reckon with her own betrayal

Current Therapy in Avian Medicine and Surgery (Speer Brian)(Pevná vazba)

A current and cutting-edge reference, Current Therapy in Avian Medicine and Surgery takes the popular Current Therapy approach in providing succinct and clear information pertinent to the medical care of avian species. Most chapters include an up-to-date delivery of the current state of knowledge

Deploying Foresight for Policy and Strategy Makers: Creating Opportunities Through Public Policies and Corporate Strategies in Science, Technology and (Gokhberg Leonid)(Pevná vazba)

Introduction.- Part I: Foresight for Anticipatory STI Strategies.- Part II: Foresight for STI Policy: Country Cases.-Part III: Future Oriented STI Policy Context.- Part IV:

Nightshade (Horowitz Anthony)(Pevná vazba)

Get ready for action, adrenaline and adventure in this explosive, brand new Alex Rider mission by bestselling author, Anthony Horowitz. In this adrenaline-fueled adventure in the number one bestselling series, Alex Rider is sent by MI6 Special Operations to infiltrate a new and sinister

Brand Relevance (Aaker David A.)(Pevná vazba)

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy (Reiman Joey)(Pevná vazba)

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to

Brand by Hand: Blisters, Calluses, and Clients: A Life in Design (Contino Jon)(Pevná vazba)

Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. Jon is a born-and-bred New Yorker. He talks like one, he acts like one, and most importantly, he designs like one. He is the founder and creative director of Jon Contino Studio, and

Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Whitler Kimberly A.)(Pevná vazba)

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive--that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that

Courtney's War (Smith Wilbur)(Pevná vazba)

The brand new Courtney Series novel, and the much-anticipated sequel to the global bestseller War

Pea, Bee, & Jay: Lift Off (Smith Brian Smitty)(Pevná vazba)

Buckle up for Flight School with Pea, Bee, & Jay in this early graphic novel series by Brian 'Smitty' Smith, perfect for fans of Narwhal & Jelly, emerging readers, and comic lovers alike Jay the blue jay has never learned to fly, which has never been a problem . . . until a crew of super cool

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Macdivitt Harry)(Pevná vazba)

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and

Valentinian Christianity: Texts and Translations (Smith Geoffrey S.)(Pevná vazba)

Valentinus, an Egyptian Christian who traveled to Rome to teach his unique brand of theology, and his followers, the Valentinians, formed one of the largest and most influential sects of Christianity in the second and third centuries. But by the fourth century, their writings had all but

Data Mining for Business Analytics: Concepts, Techniques and Applications in Python (Shmueli Galit)(Pevná vazba)

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and

A Match Made in Mehendi (Bajpai Nandini)(Pevná vazba)

For fans of Brandy Colbert and Jenny Han comes a lighthearted novel about tradition, high school social hierarchy, matchmaking, and swiping right (or left!)Fifteen-year-old Simran 'Simi' Sangha comes from a long line of Indian vichole -- matchmakers -- with a rich history for helping parents find

Green Eggs and Ham Slipcase Edition (Seuss Dr.)(Pevná vazba)

Sam-I-Am and his Green Eggs and Ham get a brand-new look for their 60th birthday, in this very special slipcase edition of the original Dr. Seuss classic that inspired the Netflix

Claude at the Palace (Smith Alex T.)(Pevná vazba)

Enjoy a royal romp with everyone's favourite beret-clad canine in this brand-new classic Claude story. Now the star of his very own TV show on Disney Junior and

How to Build a Goddamn Empire: Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart (Kriegsman Ali)(Pevná vazba)

From the cofounder of the revolutionary brand Bulletin, a business book that demystifies the world of entrepreneurship in real-time, from the trenches Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who