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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.
Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different typesProdukt Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba) je označen EAN kódem 9780190311506.
A brand-new, completely revised second edition of Jenni and Winkler's classic guide, updated and improved for the next generation of ringers and professional ornithologists. Lukas Jenni and Raffael Winkler have studied moult across a wide range of bird species for decades, and in this book bring
Jessica Khoury brings her masterful world-building and emotional depth to a brand-new fantasy series. In a world where everyone is born with wings, stone monsters prowl the skies, hunting those who dare to fly too high.In the Clandoms, everyone is born with wings, with tight-knit communities formed
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all
For fans of Brandy Colbert and Jenny Han comes a lighthearted novel about tradition, high school social hierarchy, matchmaking, and swiping right (or left!)Fifteen-year-old Simran 'Simi' Sangha comes from a long line of Indian vichole -- matchmakers -- with a rich history for helping parents find
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and
Sunday Times bestseller Jenny Colgan offers up a delightful menu of Cornish sun, heartwarming friendship and gorgeous romance in her return to the Little Beach Street Bakery
This book examines the intersection between national and international counter-terrorism policies and civil society in national and regional contexts in the post-9/11 era. It serves as a critical discussion accounting for the experiences of civil society in the enforcement of global security
Building Environment looks at the interaction between building materials and systems and their surroundings, and how this may lead to deterioration. It presents ways of assessing remedial treatments, and includes discussions on occupant health, and sustainable
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the
Jenny Sampson's follow-up to her acclaimed collection of tintype skateboarder portraits (Skaters, Daylight 2017) focuses on female skateboarders. Although historically a male-dominated sport, there have always been girls in the skate- boarding landscape. By turning her lens on these members of the
Building Information Modeling (BIM) is the process of generating and managing building data during a building's lifecycle. This book shows professionals how to implement BIM in the building industry around the globe. It explains how BIM allows collected data to be used and added to during the
In Adventurous Watercolours, renowned artist and teacher Jenny Wheatley shares her unique studio secrets and working methods. Stunning illustrations feature paintings in watercolor and mixed media, covering a wide range of subjects, including buildings, still life, and landscapes. In addition, the
The most comprehensive monograph on figurative painter Jenny Saville, whose large-scale nudes continue to challenge accepted ideals of beauty. Thirteen years after her first Rizzoli monograph, British artist Jenny Saville, an original member of the Young British Artists, releases her most