Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba)

Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba)

Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba)

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Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba) - popis produktu

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.

Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types

Produkt Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba) je označen EAN kódem 9780190311506.

Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba) - parametry produktu

Building Distinctive Brand Assets (Romaniuk Jenni)(Pevná vazba) - historie ceny a dostupnosti

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