Nejnižší cena za posledních 45 dní: 1 344 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.
Now in a full colour design, the new edition features a clear focus on the issues affecting 21st century tourism, providing students with extensive coverage on the effects of globalisation and global conflict; sustainability and climate change; developments in digital technology and the rise of the sharing economy. International case-studies and snapshots (mini-case studies) are used throughout and have been taken from around the globe, including the US, China, Russia, Gambia, Bhutan, Cuba, Singapore, New Zealand, Australia, Caribbean, Canada and the UK, and from companies including TUI, Airbnb andAn introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities. Now in a full colour design, the new
An Introduction to Fund Management introduces readers to the economic rationale for the existence of funds, the different types available, investment strategies and many other related issues from the perspective of the investment manager. It gives an overview of the whole business and explores the
This research-based monograph presents an introduction to the concept of film-induced tourism, building on the work of the seminal first edition. Many new case studies exploring the relationship between film and TV and tourism have been added and existing cases have been updated. The book
Cross-Cultural Management: An Introduction offers students a hands-on approach to cross-cultural management that they can apply to a wide variety of organizational contexts. Rather than focusing on specific countries, authors David C. Thomas and Kerr Inkson highlight the interactions of people from
Global context, policies and practices in urban tourism: An introduction.- Part I Urban Tourism: Defining the research scene and dimensions.- Tourism connectivity and spatial complexity: A widening bi-dimensional arena of urban tourism research.- Mind the Gap: Reconceptualising inclusive
This is an invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of
This book explores the relationship between space tourism and the discourse in sustainability and futures research. It offers comprehensive information on the current understanding of the space tourism industry and assesses the possible impacts of space tourism on the environment, economics,
This book is an introduction to construction contract administration and management, covering the delivery and execution stage of a construction project and the various issues which the contract administrator needs to proactively manage. It can therefore be used as a contract administrator's
This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core
Knowledge Management in Tourism: Policy and Governance Applications is an indispensable instrument for everyone interested in the theory and practice of the quest for effectiveness, efficiency, and equity of tourism activities in helping build the future of
An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of
Preface.- Introduction.- Enterprise Risk Management and Quantitative Risk Management .- The Risk Management process. - Risk Management for life insurance and life annuities. - Risk assessment and impact assessment in life insurance business. - Risk assessment and impact assessment in life annuity
WITH AN INTRODUCTION BY PICO IYERIn September 1947, long before mass tourism and with no knowledge of Spanish, Christopher Isherwood and William Caskey left for a six-month tour of Colombia, Ecuador, Peru, Bolivia, and
Monografie se zaměřuje na jeden z hlavních prvků v oblasti managementu znalostí, a tím je transfer znalostí a řízení transferu znalostí. Předmětem zájmu je významný zdroj znalostí pro cestovní ruch, kterým je akademická obec. Publikace tak reaguje na aktuální trendy, kdy
A comprehensive and realistic look at integrating sustainability into tourism.It adopts a systems-perspective and combines theoretical and applied knowledge with a scaffolded learning approach to take a comprehensive look at practical management tools, certifications and innovation to implementing
This book provides a strategic approach to understanding the nature of tourism crises and disasters highlighting the need for integrated crisis and disaster planning, response and long term recovery strategies. It will be essential reading for tourism academics as well as tourism managers and
This book is an introduction to the management of food and beverage operations within a luxury hotel environment.It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the
'Space tourism' is fast becoming a reality. Ordinary people around the world are starting to wonder if they could really go to space and what it would be like - among them, many amateur astronomers. Here, the author explains the basics of what is involved in getting into space, from building the
This brand new textbook covers all of the core topics found on Introduction to Management modules, and the author's clear, accessible writing style guides students through the world of management. The book also goes a step further to enourage students to develop a critical mindset and think about
Introduction to Emergency Management, Seventh Edition, sets the standard for excellence in the field and has educated a generation of emergency managers. This long-trusted resource provides a broad overview of the key aspects of the emergency management profession. Readers will gain an
Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a
Leading management scholar, John Hendry provides a lively introduction to the nature and practice of management. Tracing its development over the last century, he looks not only at what managers do, but also provides an insight into modern management theory, considering the influences of national