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A step-by-step system for creating customers and clients for life.
In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust
Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and
The photos in this edition are black and white. The needs of a true competition engine are quite different than those of the engine under the hood of a typical commuter car. From the basic design needs, to the base component materials, to the sizes of the flow-related hardware, to the precision of
The doyen of traction engine modelling explains and illustrates what is involved in the construction of working steam models (including workshop processes and tools needed) and outlines the history and variety of such
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing
In The Thirty-Nine Steps (1915), the best-known of his thrillers (made into a popular movie by Alfred Hitchcock), John Buchan introduces his most enduring hero, Richard Hannay, who, despite claiming to be an 'ordinary fellow,' is caught up in the dramatic and dangerous race against a plot to
A consistent best-seller, the wide-ranging and authoritative Dictionary of Sociology was first published in 1994 and contains more than 2,500 entries on the terminology, methods, concepts, and thinkers in the field, as well as from the related fields of psychology, economics, anthropology,
The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant
The photos in this edition are black and white. The efficient flow of air through an engine is instrumental for producing maximum power. To maximize performance, engine builders seek to understand how air flows through components and ultimately through the entire engine. Engine builders use this
Starting a chess game with 1 e4 e5 is so common that the resulting complex of opening systems traditionally commands its own sobriquet, 'The Open Games' (1 e4 met by other replies are 'Semi-Open Games' and everything else comes under 'Closed Games'). The central structure with pawns on e4 and e5
The growth and evolution of the modern motor
The terrifying international bestseller from the ultimate chiller thriller
Famous as the basis for several films, including the brilliant 1935 version directed by Alfred Hitchcock, The Thirty-Nine Steps is a classic of early twentieth-century popular literature Richard Hannay has just returned to England after years in South Africa and is thoroughly bored with his life in
The first of five novels featuring action hero Richard Hannay, and the basis for the classicHitchcock filmMay 1914. Britain is on the eve of war with Germany. Richard Hannay is living a quiet life in London, but after a chance encounter with a mysterious stranger he stumbles into a hair-raising
'If you're ready to graduate from the boy-meets-girl league of screenwriting, meet John Truby . . . [his lessons inspire] epiphanies that make you see the contours of your psyche as sharply as your script.'--LA Weekly John Truby is one of the most respected and sought-after story consultants in the
Monster Trucks See the world from the cab of a Shockwave - powered by three jet engines, it is the world's fastest truck - the Banks Sidewinder Dodge Dakota, the Dodge Ram SRT10 pick-up and more. They can even race and
The ultimate Ford flathead resource for hot rodders and restorers.The last commercially produced Ford Flathead V-8 was cast over 60 years ago. Simple by today's high-tech standards, during its performance reign from the late '30s through the mid '50s, the flathead was unsurpassed for go-fast power