The Relationship Economy: Building Stronger Customer Connections in the Digital Age (Dijulius John R.)(Pevná vazba)

The Relationship Economy: Building Stronger Customer Connections in the Digital Age (Dijulius John R.)(Pevná vazba)

Creating Authentic Customer Connections in a High-Tech World In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected

The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World (Dijulius John R.)(Pevná vazba)

In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently,

Luxury Retail and Digital Management: Developing Customer Experience in a Digital World (Chevalier Michel)(Pevná vazba)

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address

Relationship Marketing: Successful Strategies for the Age of the Customer (McKenna Regis)(Paperback)

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the

The Customer Success Economy: Why Every Aspect of Your Business Model Needs a Paradigm Shift (Mehta Nick)(Pevná vazba)

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and

Customer Experience Design Book: Simplest Way to Understand the Fundamentals of Customer Experience in the Digital Age (Rajat Chawla)(Paperback)

This is said to be the 'Age of the Customer' where business battles will be won through differentiated customer experience.There is a huge need for customer experience professionals, as well as aspiring customer centric companies, to learn and apply the winning principles of delivering great

Plugged in: How Media Attract and Affect Youth (Valkenburg Patti M.)(Pevná vazba)

An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media--thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and

How to Be Human in the Digital Economy (Agar Nicholas)(Pevná vazba)

An argument in favor of finding a place for humans (and humanness) in the future digital economy.In the digital economy, accountants, baristas, and cashiers can be automated out of employment; so can surgeons, airline pilots, and cab drivers. Machines will be able to do these jobs more efficiently,

Bit by Bit: Social Research in the Digital Age (Salganik Matthew J.)(Pevná vazba)

An innovative and accessible guide to doing social research in the digital age In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and

Cyber Republic: Reinventing Democracy in the Age of Intelligent Machines (Zarkadakis George)(Pevná vazba)

How to make liberal democracies more inclusive and the digital economy more equitable: a guide for the coming Fourth Industrial Revolution.Around the world, liberal democracies are in crisis. Citizens have lost faith in their government; right-wing nationalist movements frame the political debate

Branded Interactions: Marketing Through Design in the Digital Age (Spies Marco)(Pevná vazba)

An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity

Remaking the News: Essays on the Future of Journalism Scholarship in the Digital Age (Boczkowski Pablo J.)(Pevná vazba)

Leading scholars chart the future of studies on technology and journalism in the digital age.The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable

Video in the Age of Digital Learning (Kster Jonas)(Pevná vazba)

Chapter 1: Video for LearningLearning in the Digital AgeThe Complexity of the Digital Learning ExperienceLearner-Centered ApproachThe Learner Within the Digital Learning EcosystemThe InstitutionThe InstructorThe Physical Learning SpaceDigital Learning MaterialsLearning TechnologiesLearning

Feminist Media: From the Second Wave to the Digital Age (Sedgwick Claire)(Pevná vazba)

This book analyses the relationship between second wave feminist media production and

The Digital Economy Anniversary Edition: Rethinking Promise and Peril in the Age of Networked Intelligence (Tapscott Don)(Pevná vazba)

'Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.'John Chambers, Chairman and CEO, Cisco With a new foreword by Eric Schmidt, Chief

From the Grounds Up: Building an Export Economy in Southern Mexico (Lurtz Casey Marina)(Pevná vazba)

Digital Customer Service: Transforming Customer Experience for an On-Screen World (Delisi Rick)(Pevná vazba)

Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions

Rethinking Competitive Advantage: New Rules for the Digital Age (Charan Ram)(Pevná vazba)

How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, bestselling author and advisor to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies--old and new alike--to compete against digital

Society in the Digital Age: An Interactionist Perspective (Housley William)(Pevná vazba)

In Digital Society: An Interactionist Perspective, William Housley explores the ways interactionist thinking contributes to our understanding of current trends and topics within digital sociology. Drawing on a range of aligned approaches, concepts and empirical studies, he explores how notions of

Personal Connections in the Digital Age (Baym Nancy K.)(Paperback)

The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically

The Complete Visual Guide to Building a House (Carroll John)(Pevná vazba)

Today's most comprehensive course in residential construction. The Complete Visual Guide to Building a House not only lives up to its name, but the detailed illustrations put this reference in a league of its own. It's your single source for reliable instruction in building a house from foundation

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experie (Wright Travis)(Pevná vazba)

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound

Cinema in the Digital Age (Rombes Nicholas)(Pevná vazba)

Have digital technologies transformed cinema into a new art, or do they simply replicate and mimic analogue, film-based cinema? Newly revised and expanded to take the latest developments into account, Cinema in the Digital Age examines the fate of cinema in the wake of the digital revolution

Digital Transformation Playbook: Rethink Your Business for the Digital Age (Rogers David)(Pevná vazba)

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about