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'A tactical primer for any business embarking on the critical work of actively building community.'--Seth Godin, Author, This is Marketing
'This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.'--Nir Eyal, bestselling author of Hooked and Indistractable
The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be
'A tactical primer for any business embarking on the critical work of actively building community.'--Seth Godin, Author, This is Marketing 'This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is
Looking for a competitive advantage that will set you apart from your colleagues and competition and take your sales game to the next level? Learn how sales champions win new business. Learn how they Ace It! With increased technological disruption and competitive pressure straining even the most
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the
** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an
What s the secret to superior execution? Is it brilliant strategy? Better processes? Superior technology? No. None of these suffices individually, or even in combination. To perform well over the long term, to make everyone s valiant efforts work and stick, you need another ingredient, something
What makes a truly successful leader? Whether you're the manager of a small team or the CEO of a global brand, learn how leading business figures have developed their leadership skills and management styles to become more effective leaders. In The Emergence of Charismatic Business Leadership,
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking
How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an
Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for
How to make home your family's favorite place to be . . . all year long.Does your home sometimes feel like just a place to eat, sleep, and change clothes on the way to the next activity? Do you long for 'home' to mean more than a place where you stash your stuff? Wouldn't you love it to become a
Take charge of your career by taking charge of your business relationships and communication skills. We all know how it feels when our colleagues talk about us but not to us. It's frustrating, and it creates tension. When effective communication is missing in the workplace, employees feel like
Discover how statistical information impacts decisions in today�s business world as Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's leading ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 9E connects concepts in each chapter to real-world practice. This edition delivers sound
The essential guide to making customer experience the ultimate competitive
How can you, as a small business, make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not
How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book is a hands-on guide for people who run businesses or work in
Discover how the joy of giving can make your life richer, starting today. Bestselling author Randy Alcorn introduced readers to a revolution in material freedom and radical generosity with the release of the original The Treasure Principle in 2001. Now the revision to the compact, perennial
In The Ultimate Book of Chocolate trained pastry chef Melanie Dupuis will teach you how to make your chocolate dreams become a reality. Learn how to temper, mould and decorate like a pro with the complete guide to everything chocolate. Starting with the basics, Melanie will take you through all the
Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what
How do archives and other cultural institutions such as museums determine the boundaries of a particular community, and of their own institutional reach, in constructing effective strategies and methodologies for selecting and maintaining appropriate material evidence? This book offers guidance on