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A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of
Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens
COMPLETELY REVISED AND UPDATED: Perfect for the field! The most authoritative on-the-go guide to the birds of the East - From renowned birder, illustrator, and New York Times best-selling author David SibleyCompact and comprehensive, this guide features 650 bird species, plus regional populations,
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important
This book provides an accessible guide to concepts in language testing and the testing of specific skills and systems. It combines theory and practical recommendations to help teachers understand the principles of testing and how they can be applied, supporting them to write better tests. The third
Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their
Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model
First published as 'Markets for Managers', this book has proved to be a popular way for non-economists to understand and apply the key tools of economics in a business setting. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your
This book shows the capabilities of Microsoft Excel in teaching business statistics effectively. Similar to the previously published Excel 2010 for Business Statistics, this book is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical
Ideas and concepts in sedimentology are changing rapidly but fundamental field work and data collection remain the basis of the science. This book is intended as a guide to the recognition and description of sedimentary rocks in the field. It aims to help the geologist know what to observe and
This popular guide clarifies the requirements for inspection and testing, explaining in clear language those parts of the IET Wiring Regulations that most need simplifying. In addition to the descriptive and diagrammatic test methods that are required, explanations of the theory and reasoning
This is a book about the ideas that drive statistics. It is an ideal primer for students who need an introduction to the concepts of statistics without the added confusion of technical jargon and mathematical language. It introduces the intuitive thinking behind standard procedures, explores the
Roger Tory Peterson's unique identification system explains exactly what features to look for to tell one species from another. In each Peterson Field Guide, an author with expertise in the subject and an experienced artist work closely with the editors to ensure that both text and illustrations
This exam preparation guide provides extra support for students studying for their Business Management for the IB Diploma examination, for first teaching in 2014. Case studies and structured questions provide opportunities to practise and assess progress, which helps to build students' confidence
100 Ideas: QUICK - EASY - INSPIRED - OUTSTANDING The use of assessment for learning (AfL) to provide valuable and continuous formative feedback continues to be a vital skill for every classroom teacher. This brand new book will help secondary teachers to develop a broader understanding of the
Business analysis is a crucial discipline for organisational success. It is a broad field and has matured into a profession with its own unique career roadmap. This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools
Integrate Agile methodology into your business with this stunning guide to the latest management techniques Corporate Agility is the must-have guide on adopting Agile methodology for businesses of all shapes and sizes. This visually stunning book delivers six key lessons that you must learn in
This illustrated guide to Florida's birds includes full-color illustrations and detailed descriptions of each species, and covers such topics as exotic and endangered species; bird conservation and study; finding, attracting, and feeding birds, bird problems, and the care of sick and injured
Te>Two of the industry's most experienced agile testing practitioners and consultants, Lisa Crispin and Janet Gregory, have teamed up to bring you the definitive answers to these questions and many others. In Agile Testing, Crispin and Gregory define agile testing and illustrate the tester's
GCSE Business Edexcel Revision Guide - for the Grade 9-1
GCSE Business AQA Revision Guide - for the Grade 9-1
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru