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A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content.
This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainableA learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important
The wild landscape of Cape Town's startup scene has been slowly building itself over the last decade in order to attract new business and entrepreneurs to the city. And come they have. Due to its well-connected transportation system, business-friendly atmosphere and relatively low living costs,
Field Guide to the Wild Flowers of the EasternMediterranean is the most comprehensive and up-to-date plant identification guide to the area. This large area has a complex and varied geology and topography but is united by its typically Mediterranean climate of hot, dry summers and mild, wet
Berlin is changing fast. Fuelled by Brexit, the city has seen a spike in interest in recent years. Although the German capital is still affordable compared to other major cities, rents are undoubtedly rising. Berlin's makeup is rapidly evolving. Its startup scene is maturing and becoming more
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along
This beautifully illustrated mini field guide is packed with information on the most common wild flowers of Britain and the near Continent. It covers more than 180 species, all of which are illustrated with superb full-colour artworks that show details of the flowers, leaves and growth habit of the
Don't be fooled by its size. Some of the biggest tech companies have been born in and grown out of Trondheim. To name a few of the local giants; Nordic Semiconductor, ARM and Atmel, are all involved in the thriving community. What with Trondheim sporting a robust public sector, an established tech
A strong manufacturing and engineering background creates fertile ground for startups in Nagoya. With a quickly expanding entrepreneurial scene supported by government initiatives and strong educational programs, there's a lot to explore in this Japanese city. Startup Guide Nagoya features in-depth
Amsterdam is a world leader in tech, especially when it comes to industries such as healthcare, smart agriculture and - most prominently - fintech. It ranks fourth globally in app development, hosts the world's largest AI conference and is blessed with an extensive talent pool of tech
Field Guide to the Birds of Bangladesh is indispensable to anybody interested in the wildlife of this beautiful country. Bangladesh--an amazing country packed with rich birdlife that until recently has been very much off the beaten trail in terms of birding. Why is this? Part of the reason is there
This book is the 'Hello, World' tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including
A groundbreaking guide to flower flies in North America This is the first comprehensive field guide to the flower flies (also known as hover flies) of northeastern North America. Flower flies are, along with bees, our most important pollinators. Found in a varied range of habitats, from backyard
The complete guide to living in the wild from the ultimate survival expertIn this essential guide to living wild, Bear Grylls reveals the secrets of his years of fieldcraft
There are many reasons why Nairobi has earned the title of Silicon Savannah. Kenya's capital is home to one of Africa's most mature startup ecosystems, globally recognized as major tech capital worth $1 billion and a leader in mobile technology. Nairobi boasts a strong private sector, healthy
The ultimate illustrated guide to the lost world of prehistoric mammals After the mass extinction of the dinosaurs 65 million years ago, mammals became the dominant terrestrial life form on our planet. Roaming the earth were spectacular beasts such as saber-toothed cats, giant mastodonts, immense
Amphibians of Costa Rica is the first in-depth field guide to all 206 species of amphibians known to occur in Costa Rica or within walking distance of its borders. A diminutive nation with abundant natural wealth, the country is host to 146 species of frogs and toads. Frogs of gemlike beauty and
Ideas and concepts in sedimentology are changing rapidly but fundamental field work and data collection remain the basis of the science. This book is intended as a guide to the recognition and description of sedimentary rocks in the field. It aims to help the geologist know what to observe and
Published for the first time in the UK, Syd Field, acclaimed writer and director, tells you step-by-step how to identify and fix common screenwriting problems, providing the professional secrets that make films brilliant - secrets that can make your screenplay a
A species identification guide to the 160 species of bat described in the Amazon region, including a morphological identification key with stunning photographs and an acoustic key for Amazonian bats illustrated with the echolocation spectrogram of most
The go-to photographic guide to all the damselflies and dragonflies recorded in Europe, including the Macaronesian Islands and western Turkey Europe's Dragonflies is a comprehensive, lavishly illustrated and beautifully designed photographic field guide to the damselflies and dragonflies of Europe