Entrepreneurship in the Wild: A Startup Field Guide (Massa Felipe G.)(Paperback)

Entrepreneurship in the Wild: A Startup Field Guide (Massa Felipe G.)(Paperback)

Entrepreneurship in the Wild: A Startup Field Guide (Massa Felipe G.)(Paperback)

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Entrepreneurship in the Wild: A Startup Field Guide (Massa Felipe G.)(Paperback) - popis produktu

A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content.

This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory.

All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable

Entrepreneurship in the Wild: A Startup Field Guide (Massa Felipe G.)(Paperback) - historie ceny a dostupnosti

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