SPIN (R) -Selling (Rackham Neil)(Paperback / softback)

SPIN (R) -Selling (Rackham Neil)(Paperback / softback)

SPIN (R) -Selling (Rackham Neil)(Paperback / softback)

Nejnižší cena za posledních 60 dní: 822 Kč

Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.

SPIN (R) -Selling (Rackham Neil)(Paperback / softback) - popis produktu

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book.

Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don't work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process:

  • Situation questions
  • Problem questions
  • Implication questions
  • Need-payoff questions

SPIN-Selling provides you with a set of simple and practical techniques which have been

SPIN (R) -Selling (Rackham Neil)(Paperback / softback) - historie ceny a dostupnosti

SPIN (R) -Selling (Rackham Neil)(Paperback / softback) - další zajímavé produkty

SPIN (R) -Selling (Rackham Neil)(Paperback / softback) - jak nakoupit nejvýhodnější?